New A.I. Driven Tool Enables Precise Targeting of People In-Market
WIXOM MI, October 17, 2017 - MontAd Media, a data marketing company serving the automotive aftermarket, announced the launch today of a new marketing tool: Aftermarket Audience ID. The new tool enables companies serving the aftermarket to more precisely target businesses and consumers interested in their products. It uses advanced data intelligence to understand the precise intent of online audiences. Aftermarket companies can then deploy ads to the people most likely to buy the parts or services they sell.
MontAd Media and Clickagy Bring Cutting Edge Ad Technology to the Aftermarket.
WIXOM, MI May 31, 2018 - MontAd Media, a data marketing and media company serving the auto care industry, has formed a strategic partnership with the data intelligence company Clickagy. By analyzing the online behaviors of hundreds of millions of people in real time, Clickagy helps the world's top brands improve their marketing performance.
Harry Maugans, Clickagy CEO, will share ways that aftermarket companies can use Audience ID, powered by Clickagy, to identify and connect with hard-to-reach audiences at the 2018 AASA Technology Conference. He is presenting on Tuesday October 2 as part of the Marketing Technology track.
PORT WASHINGTON, N.Y./PRNewswire-PRWeb/ - Online dollar sales of the top hard parts categories — which includes brakes, application electrical, suspension, driveline and fuel system components — grew by 29 percent in the 12 months ending August 2018, according to The NPD Group's Checkout E-commerce Tracking, which is based on information collected from more than three million consumers through data provided by NPD partner Rakuten Intelligence.