IN THE NEWS

For immediate release:

MontAd Media Appoints Jeff Peake as Director of Analytic Services

Wixom, MI, Wednesday, Nov 20, 2019 – MontAd Media, a data marketing and media company serving the auto care industry, has appointed Jeff Peake to a new position: Director of Analytic Services.

Jeff comes to MontAd Media with over 20 years experience bringing value to businesses in many industries including automotive. He has extensive expertise in marketing technology and enterprise analytics & analysis. Before joining MontAd Media, Jeff was the co-founder of Abundance Studios. Abundance created a data-driven, digital-shopper engagement platform to help marketers and advertising agencies make fact-based business decisions, deliver real-time personalized web site experiences, improve lead generation, and increase sales performance.

“Jeff has worked with us in the past as a consultant on several projects. He was also instrumental in the development of our Audience ID platform. Now, with the addition of Jeff to our team, we are able to offer more advanced analytic services to our clients. This gives us the ability to show clients a full picture of the true business value of their marketing programs,” said Al Haberstroh, Chief Strategy Officer of MontAd Media.

“Marketing attribution and access to accurate data that ties marketing performance to business outcomes is a pain point for many of our clients,” said Haberstroh.  “Our goals are to bring advanced targeting technologies to the auto aftermarket along with analytic services that enable companies to achieve the most value from their marketing programs.”

Jeff will begin working with several MontAd Media clients immediately as the company expands their marketing services to include marketing intelligence, advanced analytics, attribution analysis and reporting.

For more information contact Al Haberstroh at MontAd Media: ahaberstroh@montad.com


EXTEND GROUP Partners with MontAd Media to Enhance Performance of eCommerce Parts Sales

WIXOM MI, Wednesday, October 30, 2019 –  EXTEND GROUP has built a successful business offering a broad range of services to auto care companies.  Those services include website and mobile app development, social media management, content marketing, email marketing and brand development. The company also offers eCommerce services enabling companies to quickly and profitably sell their products on Amazon, eBay, and Wal-Mart.

MontAd Media is a data marketing company serving the auto care industry.   It delivers hyper targeted media solutions driven by advanced data intelligence. The company’s Audience ID platform enables digital display ads to be delivered to consumers in-market for automotive parts and services as well as to niche trade audiences.

“MontAd Media’s Audience ID technology is the perfect fit to help accelerate sales of our clients’ eCommerce product offerings”, said Shawn Collins, Founder and CEO of EXTEND GROUP. “Audience ID gives us the ability to efficiently deliver ads to consumers as they research auto parts. It catches them at a crucial point in their purchase journey and fits well with our content and search engine marketing tactics”.

“Our technology delivers clear benefits to EXTEND GROUP’ clients”, said Al Haberstroh, Chief Strategy Officer and owner of MontAd Media.  “Patented artificial intelligence allows us to understand purchase intent so we’re delivering ads to the most valuable audiences for clients selling parts and services to consumers. It is a perfect fit for EXTEND GROUP and their innovative approach to auto parts eCommerce.”

Audience ID audiences are all customized and aligned to the precise parts marketed or to the business goals of the client. “If a company wants to market performance brakes or European specific brakes we’ll deliver those exact audiences, not a general audience looking for brakes. This makes the ad spend much more efficient”, said Haberstroh.

The two companies will begin working together on several projects immediately and expect to expand their services as the industry continues to embrace eCommerce and changing consumer preferences and expectations.

To learn more about EXTEND GROUP visit: theextendgroup.com

To learn more about MontAd Media and Audience ID visit: autoaftermarketing.com

For more information contact:  Shawn Collins at EXTEND GROUP shawn.collins@theextendgroup.com or Al Haberstroh at MontAd Media: ahaberstroh@montad.com