JOB in a BOX Turbocharger Campaign
BBB Industries, a major auto aftermarket supplier of remanufactured parts, brought its OE TurboPower brand of remanufactured replacement turbochargers to market, prepared to spend co-op to promote it.
Auto-Wares, a large regional parts distributor located in Grand Rapids, MI that serves all of Michigan and parts of Ohio, Indiana, Illinois, and Wisconsin, took on the OE Turbocharger line partnering with BBB to launch a campaign promoting a complete turbo replacement bundle to repair shops and fleet parts buyers.
MontAd Media was chosen for the campaign because of our ability to precisely target auto repair professionals online. Our unique platform ShopReach360 deploys ads to repair shops at IP level.
The campaign focus was placed on audiences for diesel engines and last-mile fleet vehicles. Prospective buyers were offered an enticing $50 rebate.
Programmatic display ads were delivered to the devices of precise trade audiences wherever they went online, desktop or mobile.
CAMPAIGN RESULTS:
There was a significant increase in sales of turbo chargers, and the campaign was extended 2 additional months based on the results.
2,425,555 hyper-targeted impressions were delivered to these focus trade audiences:
Shops in Auto-Wares trade areas,
Auto-Wares first-call shops,
Industry professionals in Auto-Wares trade areas who were researching turbo replacement based on vehicle type – Promaster, Sprinter, etc. and engine type – PowerStroke, Cummins, etc.
1,428 Landing Page Visits –
Only $4.30 per Click!
Hear what Cara Mitchell from BBB Industries had to say about this campaign >