
Reach People In-Market for Parts & Service
MontAd Media uses Audience ID to identify people ready to buy replacement parts and service. We look at consumers and trade professionals in several light duty and commercial parts categories.
Connect with them using affordable online ads aligned to the parts and services they need.
October 2020 While Fuel Pump and Shocks & Struts numbers rose, we saw underwhelming numbers in many categories. Others stayed steady.
Consumer Audiences
Brakes | 2,881,708 |
Hubs & Bearings | 436,535 |
Shocks & Struts | 1,047,306 |
Fuel Pumps | 1,285,667 |
Serpentine Belts | 330,175 |
Check Engine Light | 632,785 |
Wiper Blades | 664,958 |
Chassis (DIFM) | 178,047 |
Car Detailing | 924,196 |
Performance Brakes | 37,343 |
Perf. Shocks & Struts | 32,960 |
Tire Replacement | 2,430,463 |
Battery Replacement | 1,085,506 |
Niche Trade Audiences
Heavy Duty Techs | 52,788 |
Fleet Managers | 31,074 |
Light Duty Diesel Techs | 31,340 |
Diagnostic Specialists | 122,512 |
Techs Researching EPAS | 7,824 |
September 2020 Although online research dropped for many categories, we saw a big lift in consumer wiper blade and fleet manager audiences. The impact of sales promotions and industry regulation changes seem to be why.
Consumer Audiences
Brakes | 3,036,772 |
Hubs & Bearings | 449,663 |
Shocks & Struts | 989,012 |
Fuel Pumps | 892,787 |
Serpentine Belts | 371,582 |
Check Engine Light | 630,330 |
Wiper Blades | 1,184,559 |
Chassis (DIFM) | 194,928 |
Car Detailing | 1,276,809 |
Performance Brakes | 44,763 |
Perf. Shocks & Struts | 38,951 |
Tire Replacement | 2,537,366 |
Battery Replacement | 1,699,874 |
Niche Trade Audiences
Heavy Duty Techs | 54,421 |
Fleet Managers | 31,474 |
Light Duty Diesel Techs | 35,446 |
Diagnostic Specialists | 129,067 |
Techs Researching EPAS | 7,779 |
August 2020 The data for consumers researching brake replacement and tire replacement was up 10% and 14% respectively. We also saw a big spike in heavy duty technicians researching repair issues online. In general, other categories showed less growth.
Consumer Audiences
Brakes | 3,439,481 |
Hubs & Bearings | 563,761 |
Shocks & Struts | 1,187,561 |
Fuel Pumps | 1,014,510 |
Serpentine Belts | 404,027 |
Check Engine Light | 684,535 |
Wiper Blades | 415,170 |
Chassis (DIFM) | 224,361 |
Car Detailing | 1,268,361 |
Performance Brakes | 55,058 |
Perf. Shocks & Struts | 46,912 |
Tire Replacement | 3,667,996 |
Battery Replacement | 1,092,341 |
Niche Trade Audiences
Heavy Duty Techs | 56,416 |
Fleet Managers | 14,550 |
Light Duty Diesel Techs | 42,711 |
Diagnostic Specialists | 145,889 |
Techs Researching EPAS | 8,270 |
JULY 2020 Automotive parts and service in-market data for most categories was flat compared to June, but the number of consumers researching tire replacement was up 13%. However, we saw significantly increased online activity in the heavy duty and fleet categories.
Consumer Audiences
Brakes | 3,134,919 |
Hubs & Bearings | 475,096 |
Shocks & Struts | 1,309,355 |
Fuel Pumps | 1,040,216 |
Serpentine Belts | 426,629 |
Check Engine Light | 649,447 |
Wiper Blades | 237,833 |
Chassis (DIFM) | 245,793 |
Car Detailing | 1,442,676 |
Performance Brakes | 54,685 |
Perf. Shocks & Struts | 54,726 |
Tire Replacement | 3,205,723 |
Battery Replacement | 1,069,336 |
Niche Trade Audiences
Heavy Duty Techs | 41,828 |
Fleet Managers | 18,293 |
Light Duty Diesel Techs | 49,729 |
Diagnostic Specialists | 144,339 |
Techs Researching EPAS | 8,224 |
JUNE 2020 With demand for several parts categories returning to June 2019 levels, and strong online research activity, especially by heavy duty technicians, we see opportunities for manufacturers of heavy duty parts.
Consumer Audiences
Brakes | 3,302,523 |
Hubs & Bearings | 446,521 |
Shocks & Struts | 1,720,931 |
Fuel Pumps | 1,031,010 |
Serpentine Belts | 426,338 |
Check Engine Light | 607,255 |
Wiper Blades | 223,792 |
Chassis (DIFM) | 221,796 |
Car Detailing | 1,262,024 |
Performance Brakes | 64,429 |
Perf. Shocks & Struts | 80,850 |
Tire Replacement | 2,822,121 |
Battery Replacement | 1,009,087 |
Niche Trade Audiences
Heavy Duty Techs | 32,384 |
Fleet Managers | 16,846 |
Light Duty Diesel Techs | 61,660 |
Diagnostic Specialists | 142,598 |
Techs Researching EPAS | 8,172 |
MAY 2020 Our data for May shows strong online activity for content specific to heavy duty and fleet audiences, and have even surpassed the numbers from May 2019.
Consumer Audiences
Brakes | 3,121,636 |
Hubs & Bearings | 471,461 |
Shocks & Struts | 1,309,888 |
Fuel Pumps | 979,718 |
Serpentine Belts | 393,383 |
Check Engine Light | 629,985 |
Wiper Blades | 198,178 |
Chassis (DIFM) | 233,393 |
Car Detailing | 1,286,987 |
Performance Brakes | 66,405 |
Perf. Shocks & Struts | 50,862 |
Tire Replacement | 2,982,459 |
Battery Replacement | 987,551 |
Niche Trade Audiences
Heavy Duty Techs | 30,451 |
Fleet Managers | 15,594 |
Light Duty Diesel Techs | 84,097 |
Diagnostic Specialists | 130,714 |
Techs Researching EPAS | 10,745 |
APRIL 2020 The Covid-19 crisis has continued to impact both consumer and trade audiences. But we did see a significant increase from March data. That is an encouraging sign for our industry!
Consumer Audiences
Brakes | 2,757,628 |
Hubs & Bearings | 406,071 |
Shocks & Struts | 1,306,766 |
Fuel Pumps | 906,454 |
Serpentine Belts | 348,793 |
Check Engine Light | 567,739 |
Wiper Blades | 183,564 |
Chassis (DIFM) | 208,816 |
Car Detailing | 1,416,540 |
Performance Brakes | 63,186 |
Perf. Shocks & Struts | 49,262 |
Tire Replacement | 2,196,523 |
Battery Replacement | 816,277 |
Niche Trade Audiences
Heavy Duty Techs | 13,016 |
Fleet Managers | 12,342 |
Light Duty Diesel Techs | 79,575 |
Diagnostic Specialists | 116,832 |
Techs Researching EPAS | 10,940 |
MARCH 2020 As expected, we saw a significant drop in both consumer and trade audience activity due to the Covid 19 pandemic. Heavy Duty Techs were the exception.
Consumer Audiences
Brakes | 2,069,171 |
Hubs & Bearings | 309,920 |
Shocks & Struts | 850,877 |
Fuel Pumps | 671,107 |
Serpentine Belts | 261,140 |
Check Engine Light | 501,265 |
Wiper Blades | 153,495 |
Chassis (DIFM) | 133,320 |
Car Detailing | 842,223 |
Performance Brakes | 53,676 |
Perf. Shocks & Struts | 31,713 |
Tire Replacement | 1,501,048 |
Battery Replacement | 659,480 |
Niche Trade Audiences
Heavy Duty Techs | 12,727 |
Fleet Managers | 11,037 |
Light Duty Diesel Techs | 52,762 |
Diagnostic Specialists | 93,583 |
Techs Researching EPAS | 7,831 |
FEBRUARY 2020 In almost all categories, the number of consumers researching auto parts & service was down from February 2019. A mild winter seems to have contributed to lower demand.
Consumer Audiences
Brakes | 3,270,220 |
Hubs & Bearings | 505,447 |
Shocks & Struts | 1,353,296 |
Fuel Pumps | 1,002,047 |
Serpentine Belts | 445,564 |
Check Engine Light | 1,022,447 |
Wiper Blades | 291,840 |
Chassis (DIFM) | 226,012 |
Car Detailing | 1,364,553 |
Performance Brakes | 82,034 |
Perf. Shocks & Struts | 51,300 |
Tire Replacement | 2,611,495 |
Battery Replacement | 990,475 |
Niche Trade Audiences
Heavy Duty Techs | 12,933 |
Fleet Managers | 20,546 |
Light Duty Diesel Techs | 96,375 |
Diagnostic Specialists | 179,569 |
Techs Researching EPAS | 12,764 |
JANUARY 2020 As we expected, all the numbers for January are up compared to December, except for Fleet Managers. That is entirely due to a significant drop in research on ELD. The mandate’s final date for implementation was 12/16/19, so this makes sense.
Consumer Audiences
Brakes | 4,063,480 |
Hubs & Bearings | 469,057 |
Shocks & Struts | 1,273,581 |
Fuel Pumps | 1,032,321 |
Serpentine Belts | 400,713 |
Check Engine Light | 887,896 |
Wiper Blades | 296,261 |
Chassis (DIFM) | 200,801 |
Car Detailing | 1,614,232 |
Niche Trade Audiences
Heavy Duty Techs | 13,502 |
Fleet Managers | 20,546 |
Light Duty Diesel Techs | 85,681 |
Diagnostic Specialists | 147,864 |
Techs Researching EPAS | 12,552 |
Performance Brakes | 67,874 |
Perf. Shocks & Struts | 44,685 |
DECEMBER 2019 In 2019 our Audience ID technology found 51,952,048 consumers in market for brake replacement. That represents about 18% of vehicles in operation. 20,386,310, or 7%, of vehicles in operation were found for shocks. Would you like more of them to choose your brand?
Consumer Audiences
Brakes | 3,251,098 |
Hubs & Bearings | 406,864 |
Shocks & Struts | 1,125,037 |
Fuel Pumps | 783,281 |
Serpentine Belts | 366,917 |
Check Engine Light | 761,060 |
Wiper Blades | 329,833 |
Chassis (DIFM) | 166,977 |
Car Detailing | 1,583,088 |
Niche Trade Audiences
Heavy Duty Techs | 11,906 |
Fleet Managers | 24,085 |
Light Duty Diesel Techs | 74,834 |
Diagnostic Specialists | 127,138 |
Techs Researching EPAS | 13,947 |
Performance Brakes | 63,238 |
Perf. Shocks & Struts | 38,893 |
NOVEMBER 2019 Consistent with data from other automotive focused sites we monitor, we saw a drop in research for most of our focus categories compared to October. A shorter month and the 4 day holiday weekend in November partly accounts for this trend.
Consumer Audiences
Brakes | 3,634,196 |
Hubs & Bearings | 500,831 |
Shocks & Struts | 1,292,844 |
Fuel Pumps | 846,374 |
Serpentine Belts | 411,517 |
Check Engine Light | 943,693 |
Wiper Blades | 364,652 |
Chassis (DIFM) | 182,672 |
Car Detailing | 1,285,999 |
Niche Trade Audiences
Heavy Duty Techs | 16,792 |
Fleet Managers | 17,772 |
Light Duty Diesel Techs | 75,593 |
Diagnostic Specialists | 149,830 |
Techs Researching EPAS | 12,989 |
Performance Brakes | 108,320 |
Perf. Shocks & Struts | 40,892 |
OCTOBER 2019 All parts and repair audiences are up significantly from September except brakes, but performance brakes audience is way up.
Consumer Audiences
Brakes | 3,822,683 |
Hubs & Bearings | 570,715 |
Shocks & Struts | 1,710,745 |
Fuel Pumps | 960,722 |
Serpentine Belts | 468,409 |
Check Engine Light | 1,157,033 |
Wiper Blades | 351,886 |
Chassis (DIFM) | 205,597 |
Car Detailing | 1,759,824 |
Niche Trade Audiences
Heavy Duty Techs | 22,367 |
Fleet Managers | 37,138 |
Light Duty Diesel Techs | 79,137 |
Diagnostic Specialists | 164,895 |
Techs Researching EPAS | 13,326 |
Performance Brakes | 119,227 |
Perf. Shocks & Struts | 45,617 |
SEPTEMBER 2019 There was a modest increase in the researching of parts & services. We anticipate a larger increase as the Fall car care season arrives.
Consumer Audiences
Brakes | 4,727,079 |
Hubs & Bearings | 501,841 |
Shocks & Struts | 1,683,411 |
Fuel Pumps | 894,369 |
Serpentine Belts | 427,778 |
Check Engine Light | 983,941 |
Wiper Blades | 470,775 |
Chassis (DIFM) | 197,142 |
Car Detailing | 1,860,196 |
Niche Trade Audiences
Heavy Duty Techs | 17,053 |
Fleet Managers | 20,627 |
Light Duty Diesel Techs | 69,490 |
Diagnostic Specialists | 151,175 |
Techs Researching EPAS | 11,720 |
Performance Brakes | 69,960 |
Perf. Shocks & Struts | 42,146 |
AUGUST 2019 Largely driven by an increase in managers researching hours-of-service issues and ELD Issues, we saw a significant increase in the fleet manager audience.
Consumer Audiences
Brakes | 4,164,557 |
Hubs & Bearings | 550,510 |
Shocks & Struts | 1,594,549 |
Fuel Pumps | 912,781 |
Serpentine Belts | 438,612 |
Check Engine Light | 1,043,212 |
Wiper Blades | 347,653 |
Chassis (DIFM) | 184,859 |
Car Detailing | 1,758,001 |
Niche Trade Audiences
Heavy Duty Techs | 19,908 |
Fleet Managers | 20,175 |
Light Duty Diesel Techs | 79,885 |
Diagnostic Specialists | 169,728 |
Techs Researching EPAS | 11,311 |
Performance Brakes | 78,403 |
Perf. Shocks & Struts | 52,501 |
JULY 2019 There was a big jump in the number of consumers researching performance brakes. The shocks & struts category was up, especially researches for performance shocks & struts.
Consumer Audiences
Brakes | 4,337,963 |
Hubs & Bearings | 624,816 |
Shocks & Struts | 1,948,051 |
Fuel Pumps | 1,010,310 |
Serpentine Belts | 496,781 |
Check Engine Light | 1,293,347 |
Wiper Blades | 291,666 |
Chassis (DIFM) | 204,952 |
Car Detailing | 2,138,314 |
Niche Trade Audiences
Heavy Duty Techs | 22,960 |
Fleet Managers | 17,958 |
Light Duty Diesel Techs | 76,608 |
Diagnostic Specialists | 181,917 |
Techs Researching EPAS | 9,901 |
Performance Brakes | 144,819 |
Perf. Shocks & Struts | 59,875 |
JUNE 2019 As summer approached, we saw an increase in Fleet Managers searching online for maintenance related content. Consumer search numbers remained consistent with increases in Wiper Blade, Detailing Product and Check Engine Light categories.
Consumer Audiences
Brakes | 4,603,925 |
Hubs & Bearings | 662,821 |
Shocks & Struts | 1,767,361 |
Fuel Pumps | 1,041,762 |
Serpentine Belts | 507,476 |
Check Engine Light | 1,280,693 |
Wiper Blades | 401,375 |
Chassis (DIFM) | 217,525 |
Car Detailing | 2,066,307 |
Niche Trade Audiences
Heavy Duty Techs | 20,460 |
Fleet Managers | 17,005 |
Light Duty Diesel Techs | 72,371 |
Diagnostic Specialists | 191,889 |
Techs Researching EPAS | 9,395 |
Performance Brakes | 85,347 |
Perf. Shocks & Struts | 47,485 |
MAY 2019 Cool wet weather in much of the country seems to have delayed online research for several categories, especially for detailing products. Heavy Duty Techs, Fuel Pump and Belt counts remained strong.
Consumer Audiences
Brakes | 4,374,803 |
Hubs & Bearings | 722,953 |
Shocks & Struts | 1,682,164 |
Fuel Pumps | 1,084,569 |
Serpentine Belts | 561,398 |
Check Engine Light | 1,201,443 |
Wiper Blades | 330,567 |
Chassis (DIFM) | 231,070 |
Car Detailing | 1,920,083 |
Niche Trade Audiences
Heavy Duty Techs | 27,980 |
Fleet Managers | 13,397 |
Light Duty Diesel Techs | 66,957 |
Diagnostic Specialists | 212,132 |
Techs Researching EPAS | 10,122 |
APRIL 2019 Diagnostic specialist audience continues to grow. With warm weather near, the audience for detailing products has risen 15%.
Consumer Audiences
Brakes | 5,165,327 |
Hubs & Bearings | 722,012 |
Shocks & Struts | 1,936,656 |
Fuel Pumps | 1,121,909 |
Serpentine Belts | 559,746 |
Check Engine Light | 1,273,141 |
Wiper Blades | 387,594 |
Chassis (DIFM) | 232,934 |
Car Detailing | 2,259,910 |
Niche Trade Audiences
Heavy Duty Techs | 20,457 |
Fleet Managers | 30,646 |
Light Duty Diesel Techs | 75,269 |
Diagnostic Specialists | 230,764 |
Techs Researching EPAS | 14,999 |
MARCH 2019 With spring around the corner, more people are researching repair solutions across the board, with an especially high jump in people researching Brakes.
Consumer Audiences
Brakes | 5,221,831 |
Hubs & Bearings | 679,342 |
Shocks & Struts | 2,190,597 |
Fuel Pumps | 1,143,842 |
Serpentine Belts | 533,902 |
Check Engine Light | 1,319,108 |
Wiper Blades | 418,221 |
Chassis (DIFM) | 172,781 |
Car Detailing | 1,995,850 |
Niche Trade Audiences
Heavy Duty Techs | 21,816 |
Fleet Managers | 33,226 |
Light Duty Diesel Techs | 52,698 |
Diagnostic Specialists | 205,425 |
Techs Researching EPAS | 16,486 |
FEBRUARY 2019 In spite of being a shorter month, we saw a jump in people researching shocks and struts and hub bearings. The beginning of pothole season may be initiating the increase in these two categories. ELD research for fleet audiences took a significant drop compared to January.
Consumer Audiences
Brakes | 4,125,200 |
Hubs & Bearings | 597,492 |
Shocks & Struts | 1,709,315 |
Fuel Pumps | 1,090,957 |
Serpentine Belts | 420,862 |
Check Engine Light | 1,085,260 |
Wiper Blades | 487,244 |
Chassis (DIFM) | 108,194 |
Car Detailing | 1,581,797 |
Niche Trade Audiences
Heavy Duty Techs | 23,195 |
Fleet Managers | 34,437 |
Light Duty Diesel Techs | 40,515 |
Diagnostic Specialists | 152,878 |
JANUARY 2019 We saw a big jump in commercial fleet managers researching ELD. We can now break out consumer brakes audiences by sub-categories like Safety, Light Duty Truck, or DIFM.
Consumer Audiences
Brakes | 4,532,386 |
Hubs & Bearings | 581,133 |
Shocks & Struts | 1,664,580 |
Fuel Pumps | 1,049,309 |
Serpentine Belts | 453,240 |
Check Engine Light | 1,121,120 |
Wiper Blades | 527,380 |
Chassis (DIFM) | 116,513 |
Car Detailing | 1,990,645 |
Niche Trade Audiences
Heavy Duty Techs | 36,120 |
Fleet Managers | 83,436 |
Light Duty Diesel Techs | 42,701 |
Diagnostic Specialists | 168,216 |