In-Market Report

Reach People In-Market for Parts & Service

MontAd Media uses Audience ID to identify people ready to buy replacement parts and service. We look at consumers and trade professionals in several light duty and commercial parts categories.

Connect with them using affordable online ads aligned to the parts and services they need.

February 2020 In almost all categories, the number of consumers researching auto parts & service was down from February 2019. A mild winter seems to have contributed to lower demand.

Consumer Audiences

Brakes 3,270,220
Hubs & Bearings 505,447
Shocks & Struts 1,353,296
Fuel Pumps 1,002,047
Serpentine Belts 445,564
Check Engine Light 1,022,447
Wiper Blades 291,840
Chassis (DIFM) 226,012
Car Detailing 1,364,553
Performance Brakes 82,034
Perf. Shocks & Struts 51,300
Tire Replacement2,611,495
Battery Replacement 990,475

Niche Trade Audiences

Heavy Duty Techs 12,933
Fleet Managers 20,546
Light Duty Diesel Techs 96,375
Diagnostic Specialists179,569
Techs Researching EPAS 12,764

January 2020 As we expected, all the numbers for January are up compared to December, except for Fleet Managers. That is entirely due to a significant drop in research on ELD. The mandate‚Äôs final date for implementation was 12/16/19, so this makes sense.

Consumer Audiences

Brakes 4,063,480
Hubs & Bearings 469,057
Shocks & Struts 1,273,581
Fuel Pumps 1,032,321
Serpentine Belts 400,713
Check Engine Light 887,896
Wiper Blades 296,261
Chassis (DIFM) 200,801
Car Detailing 1,614,232

Niche Trade Audiences

Heavy Duty Techs 13,502
Fleet Managers 20,546
Light Duty Diesel Techs 85,681
Diagnostic Specialists147,864
Techs Researching EPAS 12,552
Performance Brakes 67,874
Perf. Shocks & Struts 44,685

December 2019 In 2019 our Audience ID technology found 51,952,048 consumers in market for brake replacement. That represents about 18% of vehicles in operation.  20,386,310, or 7%, of vehicles in operation were found for shocks.  Would you like more of them to choose your brand?

Consumer Audiences

Brakes3,251,098
Hubs & Bearings 406,864
Shocks & Struts 1,125,037
Fuel Pumps 783,281
Serpentine Belts 366,917
Check Engine Light 761,060
Wiper Blades 329,833
Chassis (DIFM) 166,977
Car Detailing 1,583,088

Niche Trade Audiences

Heavy Duty Techs 11,906
Fleet Managers 24,085
Light Duty Diesel Techs 74,834
Diagnostic Specialists127,138
Techs Researching EPAS 13,947
Performance Brakes 63,238
Perf. Shocks & Struts 38,893

November 2019 Consistent with data from other automotive focused sites we monitor, we saw a drop in research for most of our focus categories compared to October. A shorter month and the 4 day holiday weekend in November partly accounts for this trend.

Consumer Audiences

Brakes3,634,196
Hubs & Bearings 500,831
Shocks & Struts 1,292,844
Fuel Pumps 846,374
Serpentine Belts 411,517
Check Engine Light943,693
Wiper Blades 364,652
Chassis (DIFM) 182,672
Car Detailing 1,285,999

Niche Trade Audiences

Heavy Duty Techs 16,792
Fleet Managers 17,772
Light Duty Diesel Techs 75,593
Diagnostic Specialists149,830
Techs Researching EPAS 12,989
Performance Brakes 108,320
Perf. Shocks & Struts 40,892

October 2019  All parts and repair audiences are up significantly from September except brakes, but performance brakes audience is way up.

Consumer Audiences

Brakes3,822,683
Hubs & Bearings 570,715
Shocks & Struts 1,710,745
Fuel Pumps 960,722
Serpentine Belts468,409
Check Engine Light1,157,033
Wiper Blades 351,886
Chassis (DIFM) 205,597
Car Detailing 1,759,824

Niche Trade Audiences

Heavy Duty Techs 22,367
Fleet Managers 37,138
Light Duty Diesel Techs 79,137
Diagnostic Specialists164,895
Techs Researching EPAS 13,326
Performance Brakes 119,227
Perf. Shocks & Struts 45,617

September 2019  There was a modest increase in the researching of parts & services. We anticipate a larger increase as the Fall car care season arrives.

Consumer Audiences

Brakes4,727,079
Hubs & Bearings 501,841
Shocks & Struts 1,683,411
Fuel Pumps 894,369
Serpentine Belts427,778
Check Engine Light983,941
Wiper Blades 470,775
Chassis (DIFM) 197,142
Car Detailing 1,860,196

Niche Trade Audiences

Heavy Duty Techs 17,053
Fleet Managers 20,627
Light Duty Diesel Techs 69,490
Diagnostic Specialists151,175
Techs Researching EPAS 11,720
Performance Brakes 69,960
Perf. Shocks & Struts 42,146

August 2019  Largely driven by an increase in managers researching hours-of-service issues and ELD Issues, we saw a significant increase in the fleet manager audience.

Consumer Audiences

Brakes4,164,557
Hubs & Bearings 550,510
Shocks & Struts 1,594,549
Fuel Pumps 912,781
Serpentine Belts438,612
Check Engine Light1,043,212
Wiper Blades 347,653
Chassis (DIFM) 184,859
Car Detailing 1,758,001

Niche Trade Audiences

Heavy Duty Techs 19,908
Fleet Managers 20,175
Light Duty Diesel Techs 79,885
Diagnostic Specialists169,728
Techs Researching EPAS 11,311
Performance Brakes 78,403
Perf. Shocks & Struts 52,501

JULY 2019 There was a big jump in the number of consumers researching performance brakes. The shocks & struts category was up, especially researches for performance shocks & struts.

Consumer Audiences

Brakes4,337,963
Hubs & Bearings 624,816
Shocks & Struts1,948,051
Fuel Pumps1,010,310
Serpentine Belts496,781
Check Engine Light1,293,347
Wiper Blades 291,666
Chassis (DIFM) 204,952
Car Detailing 2,138,314

Niche Trade Audiences

Heavy Duty Techs 22,960
Fleet Managers 17,958
Light Duty Diesel Techs 76,608
Diagnostic Specialists181,917
Techs Researching EPAS 9,901
Performance Brakes144,819
Perf. Shocks & Struts 59,875

JUNE 2019 As summer approached, we saw an increase in Fleet Managers searching online for maintenance related content. Consumer search numbers remained consistent with increases in Wiper Blade, Detailing Product and Check Engine Light categories.

Consumer Audiences

Brakes4,603,925
Hubs & Bearings 662,821
Shocks & Struts1,767,361
Fuel Pumps1,041,762
Serpentine Belts507,476
Check Engine Light1,280,693
Wiper Blades 401,375
Chassis (DIFM) 217,525
Car Detailing2,066,307

Niche Trade Audiences

Heavy Duty Techs 20,460
Fleet Managers 17,005
Light Duty Diesel Techs 72,371
Diagnostic Specialists191,889
Techs Researching EPAS 9,395
Performance Brakes85,347
Perf. Shocks & Struts 47,485

MAY 2019 Cool wet weather in much of the country seems to have delayed online research for several categories, especially for detailing products.  Heavy Duty Techs, Fuel Pump and Belt counts remained strong.

Consumer Audiences

Brakes4,374,803
Hubs & Bearings 722,953
Shocks & Struts1,682,164
Fuel Pumps1,084,569
Serpentine Belts561,398
Check Engine Light1,201,443
Wiper Blades 330,567
Chassis (DIFM) 231,070
Car Detailing1,920,083

Niche Trade Audiences

Heavy Duty Techs 27,980
Fleet Managers 13,397
Light Duty Diesel Techs 66,957
Diagnostic Specialists212,132
Techs Researching EPAS 10,122

APRIL 2019 Diagnostic specialist audience continues to grow. With warm weather near, the audience for detailing products has risen 15%.

Consumer Audiences

Brakes5,165,327
Hubs & Bearings 722,012
Shocks & Struts1,936,656
Fuel Pumps1,121,909
Serpentine Belts559,746
Check Engine Light1,273,141
Wiper Blades 387,594
Chassis (DIFM) 232,934
Car Detailing2,259,910

Niche Trade Audiences

Heavy Duty Techs 20,457
Fleet Managers 30,646
Light Duty Diesel Techs 75,269
Diagnostic Specialists230,764
Techs Researching EPAS 14,999

MARCH 2019 With spring around the corner, more people are researching repair solutions across the board, with an especially high jump in people researching Brakes.

Consumer Audiences

Brakes5,221,831
Hubs & Bearings 679,342
Shocks & Struts2,190,597
Fuel Pumps1,143,842
Serpentine Belts533,902
Check Engine Light1,319,108
Wiper Blades 418,221
Chassis (DIFM) 172,781
Car Detailing1,995,850

Niche Trade Audiences

Heavy Duty Techs 21,816
Fleet Managers 33,226
Light Duty Diesel Techs 52,698
Diagnostic Specialists205,425
Techs Researching EPAS 16,486

FEBRUARY 2019 In spite of being a shorter month, we saw a jump in people researching shocks and struts and hub bearings. The beginning of pothole season may be initiating the increase in these two categories.  ELD research for fleet audiences took a significant drop compared to January.

Consumer Audiences

Brakes4,125,200
Hubs & Bearings 597,492
Shocks & Struts1,709,315
Fuel Pumps1,090,957
Serpentine Belts420,862
Check Engine Light1,085,260
Wiper Blades 487,244
Chassis (DIFM) 108,194
Car Detailing1,581,797

Niche Trade Audiences

Heavy Duty Techs 23,195
Fleet Managers 34,437
Light Duty Diesel Techs 40,515
Diagnostic Specialists152,878

JANUARY 2019 We saw a big jump in commercial fleet managers researching ELD. We can now break out consumer brakes audiences by sub-categories like Safety, Light Duty Truck, or DIFM.

Consumer Audiences

Brakes4,532,386
Hubs & Bearings 581,133
Shocks & Struts1,664,580
Fuel Pumps1,049,309
Serpentine Belts453,240
Check Engine Light1,121,120
Wiper Blades 527,380
Chassis (DIFM) 116,513
Car Detailing1,990,645

Niche Trade Audiences

Heavy Duty Techs 36,120
Fleet Managers 83,436
Light Duty Diesel Techs 42,701
Diagnostic Specialists168,216