APRIL 2020  The Covid-19 crisis has continued to impact both consumer and trade audiences. But we did see a significant increase from March data. That is an encouraging sign for our industry!

MARCH 2020  As expected, we saw a significant drop in both consumer and trade audience activity due to the Covid 19 pandemic. Heavy Duty Techs were the exception.

FEBRUARY 2020  In almost all categories, the number of consumers researching auto parts & service was down from February 2019. A mild winter seems to have contributed to lower demand.

JANUARY 2020  As we expected, all the numbers for January are up compared to December, except for Fleet Managers. That is entirely due to a significant drop in research on ELD. The mandate’s final date for implementation was 12/16/19, so this makes sense.

DECEMBER 2019 In 2019 our Audience ID technology found 51,952,048 consumers in market for brake replacement. That represents about 18% of vehicles in operation.  20,386,310, or 7%, of vehicles in operation were found for shocks.  Would you like more of them to choose your brand?

NOVEMBER 2019  Consistent with data from other automotive focused sites we monitor, we saw a drop in research for most of our focus categories compared to October. A shorter month and the 4 day holiday weekend in November partly accounts for this trend.

OCTOBER 2019  All parts and repair audiences are up significantly from September except brakes, but performance brakes audience is way up.

SEPTEMBER 2019  There was a modest increase in the researching of parts & services. We anticipate a larger increase as the Fall car care season arrives.

AUGUST 2019  Largely driven by an increase in managers researching hours-of-service issues and ELD Issues, we saw a significant increase in the fleet manager audience.

JULY 2019 There was a big jump in the number of consumers researching performance brakes. The shocks & struts category was up, especially researches for performance shocks & struts.

JUNE 2019 As summer approached, we saw an increase in Fleet Managers searching online for maintenance related content. Consumer search numbers remained consistent with increases in Wiper Blade, Detailing Product and Check Engine Light categories.

MAY 2019 Cool wet weather in much of the country seems to have delayed online research for several categories, especially for detailing products.  Heavy Duty Techs, Fuel Pump and Belt counts remained strong.

APRIL 2019 Diagnostic specialist audience continues to grow. With warm weather near, the audience for detailing products has risen 15%.

MARCH 2019 With spring around the corner, more people are researching repair solutions across the board, with an especially high jump in people researching Brakes.

FEBRUARY 2019 In spite of being a shorter month, we saw a jump in people researching shocks and struts and hub bearings. The beginning of pothole season may be initiating the increase in these two categories.  ELD research for fleet audiences took a significant drop compared to January.

JANUARY 2019 We saw a big jump in commercial fleet managers researching ELD. We can now break out consumer brakes audiences by sub-categories like Safety, Light Duty Truck, or DIFM.