Aftermarket Audience Report

Reach People In-Market for Parts & Service

MontAd Media uses Audience ID to identify people ready to buy replacement parts and service. We monitor trade professionals in many light duty and commercial parts categories. We also track consumers in-market for auto parts and service.

Connect with them using affordable online ads aligned to the parts and services they need.

August 2022 In all, August looked like a good month for the aftermarket and that bodes well for the fall season. There was strong growth in several categories with brake repair and replacement taking the lead. As a matter of fact, this audience was the biggest we’ve seen since April of 2019! Our trades audiences grew significantly in most categories as well.

Light Duty Audiences

Diagnostic Technicians175,838
European Specialists 24,387
Engine Builders 15,860
Repair Pros Researching:
– EPAS Issues9,132
– Rotating Electric183,893
– TPMS Relearn 29,568

Commercial, Fleet & Heavy Duty

Sprinter & Promaster Parts 17,259
Cat. 6 & Up Diesel Aftertreatment 8,394
Medium Duty Diesel Injectors30,740
Last Mile Vehicle Turbochargers9,467
Fleet Managers & Parts Buyers38,832
Freightliner Brake Replacement2,164

Consumer Audiences

Brakes5,007,174
Hubs & Bearings 695,067
Shocks & Struts 1,192,851
Fuel Pumps 1,497,922
Serpentine Belts588,269
Check Engine Light 1,188,148
Wiper Blades 821,486
Chassis (DIFM) 233,341
Car Detailing2,388,785
Performance Brakes 73,036
Performance Shocks & Struts 27,271
Tire Replacement3,282,831
Battery Replacement2,157,339

July 2022 Last month there were significant increases in consumers researching brake replacement, wheel end, and performance brakes. Our brake replacement audience is the biggest we’ve seen this year. A general lift in Last Mile vehicle parts buyers and fleet managers audiences is also apparent.

Light Duty Audiences

Diagnostic Technicians171,506
European Specialists 22,961
Engine Builders 15,857
Repair Pros Researching:
– EPAS Issues8,839
– Rotating Electric178,856
– TPMS Relearn 26,624

Commercial, Fleet & Heavy Duty

Sprinter & Promaster Parts 16,486
Cat. 6 & Up Diesel Aftertreatment 7,531
Medium Duty Diesel Injectors34,607
Last Mile Vehicle Turbochargers8,081
Fleet Managers & Parts Buyers33,902
Freightliner Brake Replacement1,749

Consumer Audiences

Brakes4,719,473
Hubs & Bearings 482,297
Shocks & Struts 1,082,135
Fuel Pumps 1,449,766
Serpentine Belts607,180
Check Engine Light 1,121,004
Wiper Blades 817,604
Chassis (DIFM) 225,752
Car Detailing1,937,067
Performance Brakes 73,577
Performance Shocks & Struts 24,680
Tire Replacement3,423,582
Battery Replacement1,909,203

June 2022 Trade audiences were relatively flat in June with some showing slight decreases. We saw a big jump in the car detailing audiences which is expected this time of year. There was also significant increases in the tire replacement and check engine light audiences as consumers prepare for summer vacation road travel.

Light Duty Audiences

Diagnostic Technicians165,718
European Specialists 21,663
Engine Builders 10,548
Repair Pros Researching:
– EPAS Issues9,342
– Rotating Electric169,742
– TPMS Relearn 24,052

Commercial, Fleet & Heavy Duty

Sprinter & Promaster Parts 12,333
Cat. 6 & Up Diesel Aftertreatment 7,807
Medium Duty Diesel Injectors27,594
Last Mile Vehicle Turbochargers8,282
Fleet Managers & Parts Buyers22,783
Freightliner Brake Replacement1,668

Consumer Audiences

Brakes3,787,680
Hubs & Bearings 580,254
Shocks & Struts 1,057,559
Fuel Pumps 1,410,118
Serpentine Belts548,975
Check Engine Light 1,029,581
Wiper Blades 665,767
Chassis (DIFM) 209,159
Car Detailing1,660,706
Performance Brakes 48,386
Performance Shocks & Struts 26,840
Tire Replacement3,749,025
Battery Replacement1,639,587

May 2022 Both our trade and consumer audiences are trending slightly lower than we’ve seen in recent months. This may be due to the general impact gas prices and inflation are having on the aftermarket. With Summer driving season starting, it will be interesting to review the June and July numbers.

Light Duty Audiences

Diagnostic Technicians183,016
European Specialists 25,394
Engine Builders 10,548
Repair Pros Researching:
– EPAS Issues10,548
– Rotating Electric166,109
– TPMS Relearn 26,323

Commercial, Fleet & Heavy Duty

Sprinter & Promaster Parts 10,862
Cat. 6 & Up Diesel Aftertreatment 8,265
Medium Duty Diesel Injectors43,853
Last Mile Vehicle Turbochargers8,467
Fleet Managers & Parts Buyers14,156
Freightliner Brake Replacement1,940

Consumer Audiences

Brakes3,785,657
Hubs & Bearings 603,478
Shocks & Struts 1,029,810
Fuel Pumps 1,509,542
Serpentine Belts665,056
Check Engine Light 887,445
Wiper Blades 598,860
Chassis (DIFM) 286,920
Car Detailing1,385,590
Performance Brakes 49,640
Performance Shocks & Struts 27,764
Tire Replacement3,104,417
Battery Replacement1,614,898

April 2022 Considering one less day of data, both light duty and heavy duty/fleet trade audiences are consistent with March trends. Consumer audiences are consistent as well except for the expected increase in the performance categories and a significant increase in the detailing audience.

Light Duty Audiences

Diagnostic Technicians198,759
European Specialists 25,958
Engine Builders 16,552
Repair Pros Researching:
– EPAS Issues14,814
– Rotating Electric179,707
– TPMS Relearn 26,524

Commercial, Fleet & Heavy Duty

Sprinter & Promaster Parts 12,059
Cat. 6 & Up Diesel Aftertreatment 9,269
Medium Duty Diesel Injectors36,753
Last Mile Vehicle Turbochargers9,450
Fleet Managers & Parts Buyers33,083
Freightliner Brake Replacement1,996

Consumer Audiences

Brakes4,201,364
Hubs & Bearings 698,848
Shocks & Struts 1,126,508
Fuel Pumps 1,570,799
Serpentine Belts590,599
Check Engine Light 984,985
Wiper Blades 641,525
Chassis (DIFM) 289,990
Car Detailing1,711,054
Performance Brakes 55,413
Performance Shocks & Struts 30,530
Tire Replacement3,086,147
Battery Replacement1,900,436

March 2022 Our exclusive Audience ID platform allows us to monitor dozens of light duty, commercial, fleet and heavy duty trade audiences. We can find and deliver your messages efficiently to ANY trade audience. Below are some examples from March.

Light Duty Audiences

Diagnostic Technicians204,786
European Specialists 24,994
Engine Builders 17,385
Repair Pros Researching:
– EPAS Issues15,510
– Rotating Electric181,422
– TPMS Relearn 28,207

Commercial, Fleet & Heavy Duty

Sprinter & Promaster Parts 13,107
Cat. 6 & Up Diesel Aftertreatment 9,850
Medium Duty Diesel Injectors38,989
Last Mile Vehicle Turbochargers9,758
Fleet Managers & Parts Buyers31,896
Freightliner Brake Replacement2,064

Consumer Audiences

Brakes4,016,790
Hubs & Bearings 734,371
Shocks & Struts 1,227,218
Fuel Pumps 1,637,733
Serpentine Belts594,195
Check Engine Light 1,200,018
Wiper Blades 700,307
Chassis (DIFM) 288,504
Car Detailing1,283,688
Performance Brakes 53,790
Performance Shocks & Struts 29,574
Tire Replacement3,218,788
Battery Replacement1,973,930

February 2022 Across the board numbers were down a bit from January. However, even with a shorter month there was a continued increase in consumers researching CHECK ENGINE LIGHT. February marks the beginning of pothole season, so we see an expected seasonal jump in the shocks, suspension and chassis categories.

Consumer Audiences

Brakes3,645,740
Hubs & Bearings 598,980
Shocks & Struts 1,234,621
Fuel Pumps 1,469,934
Serpentine Belts564,739
Check Engine Light 1,059,903
Wiper Blades 903,181
Chassis (DIFM) 259,753
Car Detailing550,873
Performance Brakes 46,159
Perf. Shocks & Struts 34,551
Tire Replacement3,179,023
Battery Replacement1,662,041

Niche Trade Audiences

Heavy Duty Techs 24,416
Fleet Managers 30,381
Light Duty Diesel Techs39,481
Diagnostic Specialists179,785
Techs Researching EPAS14,207

January 2022 All repair and replacement categories increased significantly from December 2021 numbers. That is consistent with past years. The 14% increase in consumers researching CHECK ENGINE LIGHT is one example. In We also saw a big jump in our trade audience compared to last month.

Consumer Audiences

Brakes4,153,130
Hubs & Bearings 635,115
Shocks & Struts 1,217,332
Fuel Pumps 1,467,111
Serpentine Belts579,563
Check Engine Light 946,697
Wiper Blades 839,168
Chassis (DIFM) 254,502
Car Detailing716,201
Performance Brakes 70,952
Perf. Shocks & Struts 33,525
Tire Replacement3,780,047
Battery Replacement1,830,668

Niche Trade Audiences

Heavy Duty Techs 30,444
Fleet Managers 29,117
Light Duty Diesel Techs38,517
Diagnostic Specialists181,065
Techs Researching EPAS14,380

December 2021  The research on consumers researching parts and service was relatively flat compared to last month. The Battery and Wiper Blade categories went up, however, and the Detailing category went down. The repair professional data shows a significant increase in the audience of Fleet Managers since this audience includes the managers of last mile fleets.

Consumer Audiences

Brakes3,685,014
Hubs & Bearings 569,097
Shocks & Struts 1,067,380
Fuel Pumps 1,329,518
Serpentine Belts513,550
Check Engine Light 833,190
Wiper Blades 870,654
Chassis (DIFM) 240,943
Car Detailing847,710
Performance Brakes 43,688
Perf. Shocks & Struts 29,162
Tire Replacement3,420,693
Battery Replacement1,819,904

Niche Trade Audiences

Heavy Duty Techs 21,691
Fleet Managers 26,872
Light Duty Diesel Techs33,696
Diagnostic Specialists165,714
Techs Researching EPAS13,076

November 2021  We continue to see the Fuel Pump, Hubs, Belts, and Chassis categories outperform. This is consistent with a continually aging VIO average. We’re interested in any feedback from readers regarding these trends.

Consumer Audiences

Brakes3,495,217
Hubs & Bearings 659,420
Shocks & Struts 1,075,130
Fuel Pumps 1,340,639
Serpentine Belts510,568
Check Engine Light 879,981
Wiper Blades 625,944
Chassis (DIFM) 239,912
Car Detailing1,179,636
Performance Brakes 46,317
Perf. Shocks & Struts 30,132
Tire Replacement3,629,996
Battery Replacement1,557,428

Niche Trade Audiences

Heavy Duty Techs 18,425
Fleet Managers 19,651
Light Duty Diesel Techs36,052
Diagnostic Specialists165,110
Techs Researching EPAS12,359

October 2021  Some parts categories continue to outperform: Fuel delivery, wheel end, chassis, and belts & tensioners. Our audience of tech researching complex diagnostic issues is also up over 30% from last year, and 6% above Oct 2019 numbers. It will be interesting to review repair order data to see if average ROs increased as the data suggests it might.

Consumer Audiences

Brakes3,457,864
Hubs & Bearings 631,726
Shocks & Struts 1,115,760
Fuel Pumps 1,393,015
Serpentine Belts510,080
Check Engine Light 921,368
Wiper Blades 652,648
Chassis (DIFM) 249,028
Car Detailing1,179,636
Performance Brakes 47,242
Perf. Shocks & Struts 31,107
Tire Replacement3,837,627
Battery Replacement1,849,282

Niche Trade Audiences

Heavy Duty Techs 22,396
Fleet Managers 21,557
Light Duty Diesel Techs36,052
Diagnostic Specialists175,152
Techs Researching EPAS12,442

September 2021  Most categories continued to lag 2019 data but exceeded the 2020 numbers. As they did last month, the categories that continue to see significant increases in online research by consumers are Fuel Pumps, Hubs and Bearings, Serpentine Belts and Chassis DIFM. We tracked 10 chassis specific audiences and saw significant increases last month in the technician and DIY audiences researching ball joint, tie rod and steering linkage issues. Any feedback from readers regarding this trend would be appreciated.

Consumer Audiences

Brakes3,754,052
Hubs & Bearings 603,609
Shocks & Struts 1,183,751
Fuel Pumps 1,377,045
Serpentine Belts531,786
Check Engine Light 876,264
Wiper Blades 590,641
Chassis (DIFM) 255,331
Car Detailing1,215,083
Performance Brakes 49,724
Perf. Shocks & Struts 34,419
Tire Replacement3,770,881
Battery Replacement1,733,623

Niche Trade Audiences

Heavy Duty Techs 31,685
Fleet Managers 22,144
Light Duty Diesel Techs37,192
Diagnostic Specialists174,310
Techs Researching EPAS12,867

August 2021  When comparing August 2019, 2020 and 2021, we found that for most categories, online research this year met or exceeded that in August 2019. There were significant increases in the fuel pump, hubs and bearings and chassis DIFM categories.  Combined with an increased diagnostic specialist audience, this may indicate higher ROIs for shops in August.

Consumer Audiences

Brakes2,881,708
Hubs & Bearings 659,522
Shocks & Struts 1,252,020
Fuel Pumps 1,496,022
Serpentine Belts581,189
Check Engine Light 972,279
Wiper Blades 832,131
Chassis (DIFM) 291,752
Car Detailing1,520,261
Performance Brakes 59,319
Perf. Shocks & Struts 38,560
Tire Replacement3,538,479
Battery Replacement1,735,258

Niche Trade Audiences

Heavy Duty Techs 30,413
Fleet Managers 21,385
Light Duty Diesel Techs39,016
Diagnostic Specialists186,305
Techs Researching EPAS15,153

October 2020  While Fuel Pump and Shocks & Struts numbers rose, we saw underwhelming numbers in many categories. Others stayed steady.

Consumer Audiences

Brakes2,881,708
Hubs & Bearings 436,535
Shocks & Struts 1,047,306
Fuel Pumps 1,285,667
Serpentine Belts330,175
Check Engine Light 632,785
Wiper Blades 664,958
Chassis (DIFM) 178,047
Car Detailing924,196
Performance Brakes 37,343
Perf. Shocks & Struts 32,960
Tire Replacement2,430,463
Battery Replacement1,085,506

Niche Trade Audiences

Heavy Duty Techs 52,788
Fleet Managers 31,074
Light Duty Diesel Techs31,340
Diagnostic Specialists122,512
Techs Researching EPAS7,824

September 2020  Although online research dropped for many categories, we saw a big lift in consumer wiper blade and fleet manager audiences. The impact of sales promotions and industry regulation changes seem to be why.

Consumer Audiences

Brakes 3,036,772
Hubs & Bearings 449,663
Shocks & Struts 989,012
Fuel Pumps 892,787
Serpentine Belts371,582
Check Engine Light 630,330
Wiper Blades 1,184,559
Chassis (DIFM) 194,928
Car Detailing1,276,809
Performance Brakes 44,763
Perf. Shocks & Struts 38,951
Tire Replacement2,537,366
Battery Replacement1,699,874

Niche Trade Audiences

Heavy Duty Techs 54,421
Fleet Managers 31,474
Light Duty Diesel Techs35,446
Diagnostic Specialists129,067
Techs Researching EPAS7,779

August 2020  The data for consumers researching brake replacement and tire replacement was up 10% and 14% respectively. We also saw a big spike in heavy duty technicians researching repair issues online. In general, other categories showed less growth.

Consumer Audiences

Brakes 3,439,481
Hubs & Bearings 563,761
Shocks & Struts 1,187,561
Fuel Pumps 1,014,510
Serpentine Belts404,027
Check Engine Light 684,535
Wiper Blades 415,170
Chassis (DIFM) 224,361
Car Detailing1,268,361
Performance Brakes 55,058
Perf. Shocks & Struts 46,912
Tire Replacement3,667,996
Battery Replacement1,092,341

Niche Trade Audiences

Heavy Duty Techs 56,416
Fleet Managers 14,550
Light Duty Diesel Techs42,711
Diagnostic Specialists145,889
Techs Researching EPAS8,270

JULY 2020  Automotive parts and service in-market data for most categories was flat compared to June, but the number of consumers researching tire replacement was up 13%. However, we saw significantly increased online activity in the heavy duty and fleet categories.

Consumer Audiences

Brakes 3,134,919
Hubs & Bearings 475,096
Shocks & Struts 1,309,355
Fuel Pumps 1,040,216
Serpentine Belts426,629
Check Engine Light 649,447
Wiper Blades 237,833
Chassis (DIFM) 245,793
Car Detailing1,442,676
Performance Brakes 54,685
Perf. Shocks & Struts 54,726
Tire Replacement3,205,723
Battery Replacement1,069,336

Niche Trade Audiences

Heavy Duty Techs 41,828
Fleet Managers 18,293
Light Duty Diesel Techs49,729
Diagnostic Specialists144,339
Techs Researching EPAS8,224

JUNE 2020  With demand for several parts categories returning to June 2019 levels, and strong online research activity, especially by heavy duty technicians, we see opportunities for manufacturers of heavy duty parts.

Consumer Audiences

Brakes 3,302,523
Hubs & Bearings 446,521
Shocks & Struts 1,720,931
Fuel Pumps 1,031,010
Serpentine Belts426,338
Check Engine Light 607,255
Wiper Blades 223,792
Chassis (DIFM) 221,796
Car Detailing1,262,024
Performance Brakes 64,429
Perf. Shocks & Struts 80,850
Tire Replacement2,822,121
Battery Replacement1,009,087

Niche Trade Audiences

Heavy Duty Techs 32,384
Fleet Managers 16,846
Light Duty Diesel Techs61,660
Diagnostic Specialists142,598
Techs Researching EPAS8,172

MAY 2020  Our data for May shows strong online activity for content specific to heavy duty and fleet audiences, and have even surpassed the numbers from May 2019.

Consumer Audiences

Brakes 3,121,636
Hubs & Bearings 471,461
Shocks & Struts 1,309,888
Fuel Pumps 979,718
Serpentine Belts393,383
Check Engine Light 629,985
Wiper Blades 198,178
Chassis (DIFM) 233,393
Car Detailing1,286,987
Performance Brakes 66,405
Perf. Shocks & Struts 50,862
Tire Replacement2,982,459
Battery Replacement987,551

Niche Trade Audiences

Heavy Duty Techs 30,451
Fleet Managers 15,594
Light Duty Diesel Techs84,097
Diagnostic Specialists130,714
Techs Researching EPAS10,745

APRIL 2020  The Covid-19 crisis has continued to impact both consumer and trade audiences. But we did see a significant increase from March data. That is an encouraging sign for our industry!

Consumer Audiences

Brakes 2,757,628
Hubs & Bearings 406,071
Shocks & Struts 1,306,766
Fuel Pumps 906,454
Serpentine Belts348,793
Check Engine Light 567,739
Wiper Blades 183,564
Chassis (DIFM) 208,816
Car Detailing1,416,540
Performance Brakes 63,186
Perf. Shocks & Struts 49,262
Tire Replacement2,196,523
Battery Replacement816,277

Niche Trade Audiences

Heavy Duty Techs 13,016
Fleet Managers 12,342
Light Duty Diesel Techs79,575
Diagnostic Specialists116,832
Techs Researching EPAS10,940

MARCH 2020  As expected, we saw a significant drop in both consumer and trade audience activity due to the Covid 19 pandemic. Heavy Duty Techs were the exception.

Consumer Audiences

Brakes 2,069,171
Hubs & Bearings 309,920
Shocks & Struts 850,877
Fuel Pumps 671,107
Serpentine Belts261,140
Check Engine Light 501,265
Wiper Blades 153,495
Chassis (DIFM) 133,320
Car Detailing842,223
Performance Brakes 53,676
Perf. Shocks & Struts 31,713
Tire Replacement1,501,048
Battery Replacement659,480

Niche Trade Audiences

Heavy Duty Techs 12,727
Fleet Managers 11,037
Light Duty Diesel Techs52,762
Diagnostic Specialists93,583
Techs Researching EPAS7,831

FEBRUARY 2020  In almost all categories, the number of consumers researching auto parts & service was down from February 2019. A mild winter seems to have contributed to lower demand.

Consumer Audiences

Brakes 3,270,220
Hubs & Bearings 505,447
Shocks & Struts 1,353,296
Fuel Pumps 1,002,047
Serpentine Belts 445,564
Check Engine Light 1,022,447
Wiper Blades 291,840
Chassis (DIFM) 226,012
Car Detailing 1,364,553
Performance Brakes 82,034
Perf. Shocks & Struts 51,300
Tire Replacement2,611,495
Battery Replacement 990,475

Niche Trade Audiences

Heavy Duty Techs 12,933
Fleet Managers 20,546
Light Duty Diesel Techs 96,375
Diagnostic Specialists179,569
Techs Researching EPAS 12,764

JANUARY 2020  As we expected, all the numbers for January are up compared to December, except for Fleet Managers. That is entirely due to a significant drop in research on ELD. The mandate’s final date for implementation was 12/16/19, so this makes sense.

Consumer Audiences

Brakes 4,063,480
Hubs & Bearings 469,057
Shocks & Struts 1,273,581
Fuel Pumps 1,032,321
Serpentine Belts 400,713
Check Engine Light 887,896
Wiper Blades 296,261
Chassis (DIFM) 200,801
Car Detailing 1,614,232

Niche Trade Audiences

Heavy Duty Techs 13,502
Fleet Managers 20,546
Light Duty Diesel Techs 85,681
Diagnostic Specialists147,864
Techs Researching EPAS 12,552
Performance Brakes 67,874
Perf. Shocks & Struts 44,685

DECEMBER 2019 In 2019 our Audience ID technology found 51,952,048 consumers in market for brake replacement. That represents about 18% of vehicles in operation.  20,386,310, or 7%, of vehicles in operation were found for shocks.  Would you like more of them to choose your brand?

Consumer Audiences

Brakes3,251,098
Hubs & Bearings 406,864
Shocks & Struts 1,125,037
Fuel Pumps 783,281
Serpentine Belts 366,917
Check Engine Light 761,060
Wiper Blades 329,833
Chassis (DIFM) 166,977
Car Detailing 1,583,088

Niche Trade Audiences

Heavy Duty Techs 11,906
Fleet Managers 24,085
Light Duty Diesel Techs 74,834
Diagnostic Specialists127,138
Techs Researching EPAS 13,947
Performance Brakes 63,238
Perf. Shocks & Struts 38,893

NOVEMBER 2019  Consistent with data from other automotive focused sites we monitor, we saw a drop in research for most of our focus categories compared to October. A shorter month and the 4 day holiday weekend in November partly accounts for this trend.

Consumer Audiences

Brakes3,634,196
Hubs & Bearings 500,831
Shocks & Struts 1,292,844
Fuel Pumps 846,374
Serpentine Belts 411,517
Check Engine Light943,693
Wiper Blades 364,652
Chassis (DIFM) 182,672
Car Detailing 1,285,999

Niche Trade Audiences

Heavy Duty Techs 16,792
Fleet Managers 17,772
Light Duty Diesel Techs 75,593
Diagnostic Specialists149,830
Techs Researching EPAS 12,989
Performance Brakes 108,320
Perf. Shocks & Struts 40,892

OCTOBER 2019  All parts and repair audiences are up significantly from September except brakes, but performance brakes audience is way up.

Consumer Audiences

Brakes3,822,683
Hubs & Bearings 570,715
Shocks & Struts 1,710,745
Fuel Pumps 960,722
Serpentine Belts468,409
Check Engine Light1,157,033
Wiper Blades 351,886
Chassis (DIFM) 205,597
Car Detailing 1,759,824

Niche Trade Audiences

Heavy Duty Techs 22,367
Fleet Managers 37,138
Light Duty Diesel Techs 79,137
Diagnostic Specialists164,895
Techs Researching EPAS 13,326
Performance Brakes 119,227
Perf. Shocks & Struts 45,617

SEPTEMBER 2019  There was a modest increase in the researching of parts & services. We anticipate a larger increase as the Fall car care season arrives.

Consumer Audiences

Brakes4,727,079
Hubs & Bearings 501,841
Shocks & Struts 1,683,411
Fuel Pumps 894,369
Serpentine Belts427,778
Check Engine Light983,941
Wiper Blades 470,775
Chassis (DIFM) 197,142
Car Detailing 1,860,196

Niche Trade Audiences

Heavy Duty Techs 17,053
Fleet Managers 20,627
Light Duty Diesel Techs 69,490
Diagnostic Specialists151,175
Techs Researching EPAS 11,720
Performance Brakes 69,960
Perf. Shocks & Struts 42,146

AUGUST 2019  Largely driven by an increase in managers researching hours-of-service issues and ELD Issues, we saw a significant increase in the fleet manager audience.

Consumer Audiences

Brakes4,164,557
Hubs & Bearings 550,510
Shocks & Struts 1,594,549
Fuel Pumps 912,781
Serpentine Belts438,612
Check Engine Light1,043,212
Wiper Blades 347,653
Chassis (DIFM) 184,859
Car Detailing 1,758,001

Niche Trade Audiences

Heavy Duty Techs 19,908
Fleet Managers 20,175
Light Duty Diesel Techs 79,885
Diagnostic Specialists169,728
Techs Researching EPAS 11,311
Performance Brakes 78,403
Perf. Shocks & Struts 52,501

JULY 2019 There was a big jump in the number of consumers researching performance brakes. The shocks & struts category was up, especially researches for performance shocks & struts.

Consumer Audiences

Brakes4,337,963
Hubs & Bearings 624,816
Shocks & Struts1,948,051
Fuel Pumps1,010,310
Serpentine Belts496,781
Check Engine Light1,293,347
Wiper Blades 291,666
Chassis (DIFM) 204,952
Car Detailing 2,138,314

Niche Trade Audiences

Heavy Duty Techs 22,960
Fleet Managers 17,958
Light Duty Diesel Techs 76,608
Diagnostic Specialists181,917
Techs Researching EPAS 9,901
Performance Brakes144,819
Perf. Shocks & Struts 59,875

JUNE 2019 As summer approached, we saw an increase in Fleet Managers searching online for maintenance related content. Consumer search numbers remained consistent with increases in Wiper Blade, Detailing Product and Check Engine Light categories.

Consumer Audiences

Brakes4,603,925
Hubs & Bearings 662,821
Shocks & Struts1,767,361
Fuel Pumps1,041,762
Serpentine Belts507,476
Check Engine Light1,280,693
Wiper Blades 401,375
Chassis (DIFM) 217,525
Car Detailing2,066,307

Niche Trade Audiences

Heavy Duty Techs 20,460
Fleet Managers 17,005
Light Duty Diesel Techs 72,371
Diagnostic Specialists191,889
Techs Researching EPAS 9,395
Performance Brakes85,347
Perf. Shocks & Struts 47,485

MAY 2019 Cool wet weather in much of the country seems to have delayed online research for several categories, especially for detailing products.  Heavy Duty Techs, Fuel Pump and Belt counts remained strong.

Consumer Audiences

Brakes4,374,803
Hubs & Bearings 722,953
Shocks & Struts1,682,164
Fuel Pumps1,084,569
Serpentine Belts561,398
Check Engine Light1,201,443
Wiper Blades 330,567
Chassis (DIFM) 231,070
Car Detailing1,920,083

Niche Trade Audiences

Heavy Duty Techs 27,980
Fleet Managers 13,397
Light Duty Diesel Techs 66,957
Diagnostic Specialists212,132
Techs Researching EPAS 10,122

APRIL 2019 Diagnostic specialist audience continues to grow. With warm weather near, the audience for detailing products has risen 15%.

Consumer Audiences

Brakes5,165,327
Hubs & Bearings 722,012
Shocks & Struts1,936,656
Fuel Pumps1,121,909
Serpentine Belts559,746
Check Engine Light1,273,141
Wiper Blades 387,594
Chassis (DIFM) 232,934
Car Detailing2,259,910

Niche Trade Audiences

Heavy Duty Techs 20,457
Fleet Managers 30,646
Light Duty Diesel Techs 75,269
Diagnostic Specialists230,764
Techs Researching EPAS 14,999

MARCH 2019 With spring around the corner, more people are researching repair solutions across the board, with an especially high jump in people researching Brakes.

Consumer Audiences

Brakes5,221,831
Hubs & Bearings 679,342
Shocks & Struts2,190,597
Fuel Pumps1,143,842
Serpentine Belts533,902
Check Engine Light1,319,108
Wiper Blades 418,221
Chassis (DIFM) 172,781
Car Detailing1,995,850

Niche Trade Audiences

Heavy Duty Techs 21,816
Fleet Managers 33,226
Light Duty Diesel Techs 52,698
Diagnostic Specialists205,425
Techs Researching EPAS 16,486

FEBRUARY 2019 In spite of being a shorter month, we saw a jump in people researching shocks and struts and hub bearings. The beginning of pothole season may be initiating the increase in these two categories.  ELD research for fleet audiences took a significant drop compared to January.

Consumer Audiences

Brakes4,125,200
Hubs & Bearings 597,492
Shocks & Struts1,709,315
Fuel Pumps1,090,957
Serpentine Belts420,862
Check Engine Light1,085,260
Wiper Blades 487,244
Chassis (DIFM) 108,194
Car Detailing1,581,797

Niche Trade Audiences

Heavy Duty Techs 23,195
Fleet Managers 34,437
Light Duty Diesel Techs 40,515
Diagnostic Specialists152,878

JANUARY 2019 We saw a big jump in commercial fleet managers researching ELD. We can now break out consumer brakes audiences by sub-categories like Safety, Light Duty Truck, or DIFM.

Consumer Audiences

Brakes4,532,386
Hubs & Bearings 581,133
Shocks & Struts1,664,580
Fuel Pumps1,049,309
Serpentine Belts453,240
Check Engine Light1,121,120
Wiper Blades 527,380
Chassis (DIFM) 116,513
Car Detailing1,990,645

Niche Trade Audiences

Heavy Duty Techs 36,120
Fleet Managers 83,436
Light Duty Diesel Techs 42,701
Diagnostic Specialists168,216