July 2022 Last month there were significant increases in consumers researching brake replacement, wheel end, and performance brakes. Our brake replacement audience is the biggest we’ve seen this year. A general lift in Last Mile vehicle parts buyers and fleet managers audiences is also apparent.

June 2022 Trade audiences were relatively flat in June with some showing slight decreases. We saw a big jump in the car detailing audiences which is expected this time of year. There was also significant increases in the tire replacement and check engine light audiences as consumers prepare for summer vacation road travel.

May 2022 Both our trade and consumer audiences are trending slightly lower than we’ve seen in recent months. This may be due to the general impact gas prices and inflation are having on the aftermarket. With Summer driving season starting, it will be interesting to review the June and July numbers.

March 2022 Our exclusive Audience ID platform allows us to monitor dozens of light duty, commercial, fleet and heavy duty trade audiences. We can find and deliver your messages efficiently to ANY trade audience. Below are some examples from March.

February 2022 Across the board numbers were down a bit from January. However, even with a shorter month there was a continued increase in consumers researching CHECK ENGINE LIGHT. February marks the beginning of pothole season, so we see an expected seasonal jump in the shocks, suspension and chassis categories.

January 2022 All repair and replacement categories increased significantly from December 2021 numbers. That is consistent with past years. The 14% increase in consumers researching CHECK ENGINE LIGHT is one example. In We also saw a big jump in our trade audience compared to last month.

December 2021  The research on consumers researching parts and service was relatively flat compared to last month. The Battery and Wiper Blade categories went up, however, and the Detailing category went down. The repair professional data shows a significant increase in the audience of Fleet Managers since this audience includes the managers of last mile fleets.

November 2021  We continue to see the Fuel Pump, Hubs, Belts, and Chassis categories outperform. This is consistent with a continually aging VIO average. We’re interested in any feedback from readers regarding these trends.

October 2021  Some parts categories continue to outperform: Fuel delivery, wheel end, chassis, and belts & tensioners. Our audience of tech researching complex diagnostic issues is also up over 30% from last year, and 6% above Oct 2019 numbers. It will be interesting to review repair order data to see if average ROs increased as the data suggests it might.

September 2021  Most categories continued to lag 2019 data but exceeded the 2020 numbers. As they did last month, the categories that continue to see significant increases in online research by consumers are Fuel Pumps, Hubs and Bearings, Serpentine Belts and Chassis DIFM. We tracked 10 chassis specific audiences and saw significant increases last month in the technician and DIY audiences researching ball joint, tie rod and steering linkage issues. Any feedback from readers regarding this trend would be appreciated.

August 2021  When comparing August 2019, 2020 and 2021, we found that for most categories, online research this year met or exceeded that in August 2019. There were significant increases in the fuel pump, hubs and bearings and chassis DIFM categories.  Combined with an increased diagnostic specialist audience, this may indicate higher ROIs for shops in August.

October 2020  While Fuel Pump and Shocks & Struts numbers rose, we saw underwhelming numbers in many categories. Others stayed steady.

September 2020  Although online research dropped for many categories, we saw a big lift in consumer wiper blade and fleet manager audiences. The impact of sales promotions and industry regulation changes seem to be why.

August 2020  The data for consumers researching brake replacement and tire replacement was up 10% and 14% respectively. We also saw a big spike in heavy duty technicians researching repair issues online. In general, other categories showed less growth.