Over 300,000 Automotive Technicians
Over 120,000 Diagnostic Specialists
Over 26,000 Fleet Managers
Over 50,000 Medium & Heavy Duty Techs
Over 300,000 Automotive Technicians
Over 120,000 Diagnostic Specialists
Over 26,000 Fleet Managers
Over 50,000 Medium & Heavy Duty Techs
Reach technicians, service writers, shop owners, and fleet parts buyers on specific repair issues they research online
A large manufacturer wanted to support a new product launch in partnership with NAPA.
We identified repair shops within the service footprint of all NAPA counters. We also were able to target techs near NAPA counters who were researching repair issues related to the parts line.
ShopReach delivered ads to the targeted trade audiences promoting the line and reported back campaign engagement by zip code. This allowed the client to effectively track sales. The counters that participated in the campaign had a 42% sales increase vs. the control counters.