Over 300,000 Automotive Technicians
Over 120,000 Diagnostic Specialists
Over 26,000 Fleet Managers
Over 50,000 Medium & Heavy Duty Techs
Hyper-Targeted Audiences
Reach technicians, service writers, shop owners, and fleet parts buyers on specific repair issues they research online
A Few Examples of Audiences Our Campaigns Have Targeted:
- Parts Managers researching parts for Sprinter fleet vehicles
- Technicians researching EPAS issues
- Heavy Duty parts buyers researching diesel particulate filters
- Technicians researching wheel end issues for category 6 and up vehicles
- Service writers and techs researching fuel delivery issues
- Technicians researching rotating electric issues
Case Study: Diesel Filters
Marketing Challenge
A large manufacturer wanted to support a new product launch in partnership with NAPA.
MontAd Solution
We identified repair shops within the service footprint of all NAPA counters. We also were able to target techs near NAPA counters who were researching repair issues related to the parts line.
Results
ShopReach delivered ads to the targeted trade audiences promoting the line and reported back campaign engagement by zip code. This allowed the client to effectively track sales. The counters that participated in the campaign had a 42% sales increase vs. the control counters.
