ShopReach Helps Break Attendance Record
A large auto parts distribution company needed to grow attendance at its annual trade event. In recent years the annual event had experienced declining attendance due to an increase in competing industry events and training programs.
MontAd Media used its proprietary data mining tools to identify repair shops and other businesses in the 5 states where the company does business. We then deployed ShopReach 360 to deliver digital display ads to the owners, technicians, counter people, fleet managers, and service writers at the highest indexing targeted businesses.
The 2016 trade event broke all previous attendance records. Paid registrations were up 13% over the previous high and trade show attendance was up over 15%.
A Brake-Through Heavy Duty Campaign
A major manufacturer of heavy duty brakes and brake components wanted a more efficient way to reach the people who actually spec and buy their parts. Previously available options to reach this audience were expensive and not very efficient.
MontAd Media built a custom heavy duty brakes audience using our Audience ID tool. The HD Brakes audience was broken down into over 30 segments based on vehicle type and other criteria. Programmatic ads were then deployed to this audience and optimized for increased response based on segmentation and other data.
Campaign performed way better then digital ads in trade publications and other media. The MontAd Audience ID solution performed over 120% better for all measured metrics, which included cost per click, cost per view through, cost per engagement, and cost per conversion.
An auto parts retailer was spending marketing dollars targeting “male consumers”. Only about 14% of adult men actually turn a wrench on their own cars or trucks. The challenge was how to identify and efficiently reach valuable DIYers who live near one of their stores.
Using advanced analytics and multiple data sources we built a custom ConsumerConnect audience of high-end DIY consumers. We mapped this custom audience around each retail location. A campaign was launched using digital display ads on desktop and mobile to target them wherever they go online.
Ad spend effectiveness has increased by over 80%. Program is generating awareness and building brand equity among the highest value consumers around each retail location. Consumer preference has grown and most importantly sales on a year-over-year basis have increased at the targeted stores.
Lead Gen Lift with Real-Time Scoring and Predictive Modeling
Tier I auto manufacturer wanted to gain greater value from their website.
Less than 2% of site visitors expressed interest through existing lead gen tools and website data didn’t provide detailed insight to convert visitors to sales leads.
The marketing performance of each site visitor was optimized by implementing real-time predictive modeling and scoring. All web visitors were qualified, scored, and segmented based on current and past web behaviors.
These initiatives generated over 60% lift in leads and ROI increased by 75%
Off Road - On Target
Client was launching a specialized product specifically made for people who take their vehicle(s) off-road. The product was initially available in only one retail chain. Client needed to grow awareness of the product and the unique benefits it provides to people who use their vehicles for work or adventure in off-road situations.
We used advanced analytic tools to build a custom ConsumerConnect audience of people who go off road and are most likely to care about the benefits of this particular product. We then geo-targeted ads to the consumers who lived in the vicinity of the retail locations where the product was sold. ConsumerConnect delivered engaging digital display ads to this custom audience on all their devices, wherever they went online. Ads directed consumers to a custom microsite that fully explained product features and benefits.
Program generated a significant lift in awareness of the product by delivering multiple impressions to over one hundred thousand off-road enthusiasts who live near the stores.
The campaign had a measurable impact on product sales and helped successfully launch the product.
Media Spend Analysis and Media Mix Modeling
This large B to B marketer invests significant budget on marketing efforts in a variety of media and wanted a way to accurately measure effectiveness.
We provided a solution that measured the performance of all online and offline media. This score card data for each media vehicle provided a greater understanding of the true cost of each. Using this data to guide subsequent media decisions client achieved double digit lift in actions driven per media dollar spent.