IN-MARKET REPORT

Reach People In-Market for Parts & Service

 

MontAd Media uses Audience ID to identify people ready to buy replacement parts and service. We look at consumers and trade professionals in several light duty and commercial parts categories.

 

Connect with them using affordable online ads aligned to the parts and services they need.

January 2020 As we expected, all the numbers for January are up compared to December, except for Fleet Managers. That is entirely due to a significant drop in research on ELD. The mandate’s final date for implementation was 12/16/19, so this makes sense.

NICHE TRADE AUDIENCES:

 

Heavy Duty Techs:

Fleet Managers:

Light Duty Diesel Techs:

Diagnostic Specialists:

Techs Researching EPAS:

Performance Brakes:

Perf. Shocks & Struts:

 

 

13,502

20,546

85,681

147,864

12,552

67,874

44,685

CONSUMER AUDIENCES:

 

Brakes:

Hubs & Bearings:

Shocks & Struts:

Fuel Pumps:

Serpentine Belts:

Check Engine Light:

Wiper Blades:

Chassis (DIFM):

Car Detailing:

 

 

4,063,480

469,057

1,273,581

1,032,321

400,713

887,896

296,261

200,801

1,614,232

December 2019 In 2019 our Audience ID technology found 51,952,048 consumers in market for brake replacement. That represents about 18% of vehicles in operation.  20,386,310, or 7%, of vehicles in operation were found for shocks.  Would you like more of them to choose your brand?

NICHE TRADE AUDIENCES:

 

Heavy Duty Techs:

Fleet Managers:

Light Duty Diesel Techs:

Diagnostic Specialists:

Techs Researching EPAS:

Performance Brakes:

Perf. Shocks & Struts:

 

 

11,906

24,085

74,834

127,138

13,947

63,238

38,893

CONSUMER AUDIENCES:

 

Brakes:

Hubs & Bearings:

Shocks & Struts:

Fuel Pumps:

Serpentine Belts:

Check Engine Light:

Wiper Blades:

Chassis (DIFM):

Car Detailing:

 

 

3,251,098

406,864

1,125,037

783,281

366,917

761,060

329,833

166,977

1,583,088

November 2019 Consistent with data from other automotive focused sites we monitor, we saw a drop in research for most of our focus categories compared to October. A shorter month and the 4 day holiday weekend in November partly accounts for this trend.

NICHE TRADE AUDIENCES:

 

Heavy Duty Techs:

Fleet Managers:

Light Duty Diesel Techs:

Diagnostic Specialists:

Techs Researching EPAS:

Performance Brakes:

Perf. Shocks & Struts:

 

 

16,792

17,772

75,593

149,830

12,989

108,320

40,892

CONSUMER AUDIENCES:

 

Brakes:

Hubs & Bearings:

Shocks & Struts:

Fuel Pumps:

Serpentine Belts:

Check Engine Light:

Wiper Blades:

Chassis (DIFM):

Car Detailing:

 

 

3,634,196

500,831

1,292,844

846,374

411,517

943,693

364,652

182,672

1,285,999

October 2019  All parts and repair audiences are up significantly from September except brakes, but performance brakes audience is way up.

NICHE TRADE AUDIENCES:

 

Heavy Duty Techs:

Fleet Managers:

Light Duty Diesel Techs:

Diagnostic Specialists:

Techs Researching EPAS:

Performance Brakes:

Perf. Shocks & Struts:

 

 

22,367

37,138

79,137

164,895

13,326

119,227

45,617

CONSUMER AUDIENCES:

 

Brakes:

Hubs & Bearings:

Shocks & Struts:

Fuel Pumps:

Serpentine Belts:

Check Engine Light:

Wiper Blades:

Chassis (DIFM):

Car Detailing:

 

 

3,822,683

570,715

1,710,745

960,722

468,409

1,157,033

351,886

205,597

1,759,824

September 2019  There was a modest increase in the researching of parts & services. We anticipate a larger increase as the Fall car care season arrives.

NICHE TRADE AUDIENCES:

 

Heavy Duty Techs:

Fleet Managers:

Light Duty Diesel Techs:

Diagnostic Specialists:

Techs Researching EPAS:

Performance Brakes:

Perf. Shocks & Struts:

 

 

17,053

20,627

69,490

151,175

11,720

69,960

42,146

CONSUMER AUDIENCES:

 

Brakes:

Hubs & Bearings:

Shocks & Struts:

Fuel Pumps:

Serpentine Belts:

Check Engine Light:

Wiper Blades:

Chassis (DIFM):

Car Detailing:

 

 

4,727,079

501,841

1,683,411

894,369

427,778

983,941

470,775

197,142

1,860,196

August 2019  Largely driven by an increase in managers researching hours-of-service issues and ELD Issues, we saw a significant increase in the fleet manager audience.

NICHE TRADE AUDIENCES:

 

Heavy Duty Techs:

Fleet Managers:

Light Duty Diesel Techs:

Diagnostic Specialists:

Techs Researching EPAS:

Performance Brakes:

Perf. Shocks & Struts:

 

 

19,908

20,175

79,885

169,728

11,311

78,403

52,501

CONSUMER AUDIENCES:

 

Brakes:

Hubs & Bearings:

Shocks & Struts:

Fuel Pumps:

Serpentine Belts:

Check Engine Light:

Wiper Blades:

Chassis (DIFM):

Car Detailing:

 

 

4,164,557

550,510

1,594,549

912,781

438,612

1,043,212

347,653

184,859

1,758,001

JULY 2019 There was a big jump in the number of consumers researching performance brakes. The shocks & struts category was up, especially researches for performance shocks & struts.

NICHE TRADE AUDIENCES:

 

Heavy Duty Techs:

Fleet Managers:

Light Duty Diesel Techs:

Diagnostic Specialists:

Techs Researching EPAS:

Performance Brakes:

Perf. Shocks & Struts:

 

 

22,960

17,958

76,608

181,917

9,901

144,819

59,875

CONSUMER AUDIENCES:

 

Brakes:

Hubs & Bearings:

Shocks & Struts:

Fuel Pumps:

Serpentine Belts:

Check Engine Light:

Wiper Blades:

Chassis (DIFM):

Car Detailing:

 

 

4,337,963

624,816

1,948,051

1,010,310

496,781

1,293,347

291,666

204,952

2,138,314

JUNE 2019 As summer approached, we saw an increase in Fleet Managers searching online for maintenance related content. Consumer search numbers remained consistent with increases in Wiper Blade, Detailing Product and Check Engine Light categories.

NICHE TRADE AUDIENCES:

 

Heavy Duty Techs:

Fleet Managers:

Light Duty Diesel Techs:

Diagnostic Specialists:

Techs Researching EPAS:

Performance Brakes:

Perf. Shocks & Struts:

 

 

20,460

17,005

72,371

191,889

9,395

85,347

47,485

CONSUMER AUDIENCES:

 

Brakes:

Hubs & Bearings:

Shocks & Struts:

Fuel Pumps:

Serpentine Belts:

Check Engine Light:

Wiper Blades:

Chassis (DIFM):

Car Detailing:

 

 

4,603,925

662,821

1,767,361

1,041,762

507,476

1,280,693

401,375

217,525

2,066,307

MAY 2019 Cool wet weather in much of the country seems to have delayed online research for several categories, especially for detailing products.  Heavy Duty Techs, Fuel Pump and Belt counts remained strong.

NICHE TRADE AUDIENCES:

 

Heavy Duty Techs:

Fleet Managers:

Light Duty Diesel Techs:

Diagnostic Specialists:

Techs Researching EPAS:

 

 

27,980

13,397

66,957

212,132

10,122

CONSUMER AUDIENCES:

 

Brakes:

Hubs & Bearings:

Shocks & Struts:

Fuel Pumps:

Serpentine Belts:

Check Engine Light:

Wiper Blades:

Chassis (DIFM):

Car Detailing:

 

 

4,374,803

722,953

1,682,164

1,084,569

561,398

1,201,443

330,567

231,070

1,920,083

APRIL 2019 Diagnostic specialist audience continues to grow. With warm weather near, the audience for detailing products has risen 15%.

CONSUMER AUDIENCES:

 

Brakes:

Hubs & Bearings:

Shocks & Struts:

Fuel Pumps:

Serpentine Belts:

Check Engine Light:

Wiper Blades:

Chassis:

Car Detailing:

 

 

5,165,327

722,012

1,936,656

1,121,909

559,746

1,273,141

387,594

232,934

2,259,910

NICHE TRADE AUDIENCES:

 

Heavy Duty Techs:

Fleet Managers:

Light Duty Diesel Techs:

Diagnostic Specialists:

Techs Researching EPAS:

 

 

20,457

30,646

75,269

230,764

14,999

MARCH 2019 With spring around the corner, more people are researching repair solutions across the board, with an especially high jump in people researching Brakes.

CONSUMER AUDIENCES:

 

Brakes:

Hubs & Bearings:

Shocks & Struts:

Fuel Pumps:

Serpentine Belts:

Check Engine Light:

Wiper Blades:

Chassis:

Car Detailing:

 

 

5,221,831

679,342

2,190,597

1,143,842

533,902

1,319,108

418,221

172,781

1,995,850

NICHE TRADE AUDIENCES:

 

Heavy Duty Techs:

Fleet Managers:

Light Duty Diesel Techs:

Diagnostic Specialists:

Techs Researching EPAS:

 

 

21,816

33,226

52,698

205,425

16,486

FEBRUARY 2019 In spite of being a shorter month, we saw a jump in people researching shocks and struts and hub bearings. The beginning of pothole season may be initiating the increase in these two categories.  ELD research for fleet audiences took a significant drop compared to January.

CONSUMER AUDIENCES:

 

Brakes:

Hubs & Bearings:

Shocks & Struts:

Fuel Pumps:

Serpentine Belts:

Check Engine Light:

Wiper Blades:

Chassis:

Car Detailing:

 

 

4,125,200

597,492

1,709,315

1,090,957

420,862

1,085,260

487,244

108,194

1,581,797

NICHE TRADE AUDIENCES:

 

Heavy Duty Brakes:

Commercial Fleet Managers:

Light Duty Diesel Engines:

LD Diagnostic Specialists:

 

 

23,195

34,437

40,515

152,878

JANUARY 2019 We saw a big jump in commercial fleet managers researching ELD. We can now break out consumer brakes audiences by sub-categories like Safety, Light Duty Truck, or DIFM.

CONSUMER AUDIENCES:

 

Brakes:

Hubs & Bearings:

Shocks & Struts:

Fuel Pumps:

Serpentine Belts:

Check Engine Light:

Wiper Blades:

Chassis:

Car Detailing:

 

 

4,532,386

581,133

1,664,580

1,049,309

453,240

1,121,120

527,380

116,513

1,990,645

NICHE TRADE AUDIENCES:

 

Heavy Duty Brakes:

Commercial Fleet Managers:

Light Duty Diesel Engines:

LD Diagnostic Specialists:

 

 

36,120

83,436

42,701

168,216

IN-MARKET REPORT