More Effective... Less Expensive... Smarter Marketing
Increase Sales to Heavy Duty and Fleet Buyers
Fleet buyers are difficult to identify and expensive to reach. They cross many industries, are both public and privately held, and are often municipalities or utilities. Heavy Duty Connect cuts through all that.
Greater Reach than trade magazines
More Frequency than direct mail
Lower Cost than other options
How is Heavy Duty Connect Better?
Advanced data intelligence insures you reach the right people
Grows brand equity faster by reaching them wherever they go online
Gets your message to people researching the specific parts and service problems YOUR brand solves
About 1/3 the costof trade publications and other options
We’ll build a custom audience specific to your parts or services
Reach these potential buyers with digital ads on all devices, wherever they go online
Geo-targetable for regional marketing programs
HEAVY DUTY CONNECT: In Action
A manufacturer of heavy duty brakes wanted to reach parts decision makers to announce a new product. Identifying and reaching fleet managers and decision makers is difficult and expensive.
We created 35 custom audience segments using Heavy Duty Connect and deployed digital ads to them.
Compared to all other media, the Heavy Duty Connect campaign delivered the most ROI...
In all measured metrics including cost-per-click, website engagement, and increase in organic traffic