Tier I auto manufacturer wanted to gain greater value from their website.
Less than 2% of site visitors expressed interest through existing lead gen tools and website data didn’t provide detailed insight to convert visitors to sales leads.
The marketing performance of each site visitor was optimized by implementing real-time predictive modeling and scoring. All web visitors were qualified, scored, and segmented based on current and past web behaviors.
These initiatives generated over 60% lift in leads and ROI increased by 75%