CONTENT CATALYST
Connect Content That Sells to People Who Buy...
4 Steps to Increase Parts Sales and Profits:
- Create great consumer-facing explainer videos
- Give the videos a home (page)
- Invite people to view them
- Give shops access to help educate customers
Show People Why They Should Request Your Parts...
Professionally produced, affordable, custom videos that illustrate the importance of using quality parts
Example Explainer Video:
Library of Compelling 3D Animations:
We Deliver Engaged Audiences...
Reach the Right Consumers
We find consumers in-market and likely to care about parts and service.
Get Your Content to Shops
AutoNetTV distributes content to their network of over 7,500 shops.
Shop Reach 360 gives you access to
over 150,000 shops and 237,000
repair professionals.
The Evolution of Parts Marketing
1990s:
Market to the
Distribution Channel
2000s:
Market to Trade Channel
the guy who throws the box away
Today:
Market to ALL Channels Including the consumer who pays for the part
The Manufacturers' Marketing Challenge
CONSUMERS...
Increasingly search for trustworthy auto repair and maintenance solutions, with video being a preferred format. Most parts manufacturers are nowhere to be found.
SHOPS...
Want videos and other content to help them sell to consumers. Most parts manufacturers don't create this content.
Our Solution
Engage the trade and consumers. Gain brand preference and trust with EVERYONE in the sales cycle.
- Audience ID
- Distribute consumer-facing content to shops to help them engage and sell to their customers.
- Provide content to distributors to help Certified Service Centers grow sales.
A Small Number of Conversions
Can Generate Big Incremental Profits:
Find out how a small investment can deliver around $400K in additional revenue.**
*Annually **Assuming $25 per part
More on Content Catalyst...
Remarkable Results
Radio Podcast