Needles in Auto Service Haystack
A multi-national aftermarket manufacturer wanted to reach repair professionals that work on European vehicles. The first challenge was how to identify such shops; the second was how to efficiently reach the key people at those shops.
MontAd Media employed proprietary data mining methods to identify repair shops in the U.S. with the highest index for servicing European vehicles. We then used ShopReach 360 to deliver digital display ads to the owners, technicians, and service writers at those shops.
ShopReach 360 delivered ads to the targeted trade audiences with far greater precision and greater frequency than other digital media. The result was 31% greater engagement with the manufacturers brand at a cost per click that was 22% lower.
Trade Event Eclipses Attendance Record
A large auto parts distribution company needed to grow attendance at its annual trade event. In recent years the annual event had experienced declining attendance due to an increase in competing industry events and training programs.
MontAd Media used its proprietary data mining tools to identify repair shops and other businesses in the 5 states where the company does business. We then deployed ShopReach 360 to deliver digital display ads to the owners, technicians, counter people, fleet managers, and service writers at the highest indexing targeted businesses.
The 2016 trade event broke all previous attendance records. Paid registrations were up 13% over the previous high and trade show attendance was up over 15%.