SUCCESS STORIES

SHOP REACH 360

Shop Reach Outperforms Other Media

In a 6 month ad campaign using multiple media channels the objective was to drive trade professionals to an eLearning program. ShopReach 360 equaled 39% of media spend and generated 73% of landing page traffic.

 

Cost per click was 61% less than other media (print and digital ads, PR and email). Cost for customer conversion was 43% less than other media.

Top Tool Manufacturer Shatters Sales Record

One of the largest manufacturers of hand and power tools in the U.S. wanted to target trade professionals to communicate a promotion for a specific line of tools.

 

The manufacturer retained MontAd Media who utilized its proprietary data mining tools to identify the highest indexing trade targets. MontAd then deployed ShopReach 360 to deliver digital display ads to targeted shops, shop owners, and trade professionals.

 

The ShopReach 360 campaign delivered a top line ROI of 35x.  Sales in ShopReach 360 supported markets eclipsed sales in control markets and previous year sales by more than 50%.

Needles in Auto Service Haystack

A multi-national aftermarket manufacturer wanted to reach repair professionals that work on European vehicles. The first challenge was how to identify such shops; the second was how to efficiently reach the key people at those shops.

 

MontAd Media employed proprietary data mining methods to identify repair shops in the U.S. with the highest index for servicing European vehicles.  We then used ShopReach 360 to deliver digital display ads to the owners, technicians, and service writers at those shops.

 

ShopReach 360 delivered ads to the targeted trade audiences with far greater precision and greater frequency than other digital media.  The result was 31% greater engagement with the manufacturers brand at a cost per click that was 22% lower.

Trade Event Eclipses Attendance Record

A large auto parts distribution company needed to grow attendance at its annual trade event.  In recent years the annual event had experienced declining attendance due to an increase in competing industry events and training programs.

 

MontAd Media used its proprietary data mining tools to identify repair shops and other businesses in the 5 states where the company does business. We then deployed ShopReach 360 to deliver digital display ads to the owners, technicians, counter people, fleet managers, and service writers at the highest indexing targeted businesses.

 

The 2016 trade event broke all previous attendance records. Paid registrations were up 13% over the previous high and trade show attendance was up over 15%.

CONSUMER CONNECT

Cross-Channel Accelerates Conversions

Business issue:

A manufacturer of auto products targeted to consumers wanted to increase awareness of a promotion being run with a national retail chain.  Their challenge was finding the exact right consumers who will care about the product and be engaged by the promotion.

 

Solution:

Using 1st party deterministic data tied to a persons email address and 3rd party data derived from sources like Axiom and IHS we built a custom ConsumerConnect audience of vehicle owning consumers most likely to be interested in our client’s product.  We then mapped this custom audience to reach those within a 3 mile radius of the participating retail locations.  Ads were deployed using email, digital display, and social media.

 

Results:

Participation in the promotion far exceeded results from previous retail promotions.  On-going optimization of the targeting tactics accelerated consumer conversions.  Sales of the targeted product increased over 40% at targeted retail locations compared with non-participating stores.

Do-It-Yourself Marketing

Business Issue:

An auto parts retailer was spending marketing dollars targeting “male consumers”.

Only about 14% of adult men actually turn a wrench on their own cars or trucks.  The challenge was how to identify and efficiently reach valuable DIYers who live near one of their stores.

 

Solution:

Using advanced analytics and multiple data sources we built a custom ConsumerConnect audience of high-end DIY consumers. We mapped this custom audience around each retail location. A campaign was launched using digital display ads on desktop and mobile to target them wherever they go online.

 

Results:

Ad spend effectiveness has increased by over 80%. Program is generating awareness and building brand equity among the highest value consumers around each retail location.  Consumer preference has grown and most importantly sales on a year-over-year basis have increased at the targeted stores.

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Off Road - On Target

Business issue:

Client was launching a specialized product specifically made for people who take their vehicle(s) off-road.  The product was initially available in only one retail chain. Client needed to grow awareness of the product and the unique benefits it provides to people who use their vehicles for work or adventure in off-road situations.

 

Solution:

We used advanced analytic tools to build a custom ConsumerConnect audience of people who go off road and are most likely to care about the benefits of this particular product.  We then geo-targeted ads to the consumers who lived in the vicinity of the retail locations where the product was sold. ConsumerConnect delivered engaging digital display ads to this custom audience on all their devices, wherever they went online.  Ads directed consumers to a custom microsite that fully explained product features and benefits.

 

Results:

Program generated a significant lift in awareness of the product by delivering multiple impressions to over one hundred thousand off-road enthusiasts who live near the stores. 
The campaign had a measurable impact on product sales and helped successfully launch the product.

HEAVY DUTY

A manufacturer of heavy duty replacement parts wanted to drive awareness of a new microsite promoting its recent product improvements.  They needed to efficiently reach fleet managers and buyers of parts for class 8 trucks.

 

Using proprietary audience analytics, MontAd built a custom audience of class 8 fleet managers. The audience was made up of people who had engaged with content relevant to fleet management, class 8 trucks, diesel fuel economy, diesel maintenance & repair, and other relevant topics.

 

This audience was targeted with digital ads on relevant industry websites and any other sites they visited online.  Ads were delivered to all devices (desktop, tablet and smart phone) with enough frequency to insure lift in awareness of the product benefits.

 

The result was a successful site launch.  Traffic to the new site exceeded pre-launch targets by 28%.  There was also measurable lift in organic traffic to their main corporate site as well as strong lift in brand awareness among fleet managers and heavy duty parts buyers.

DATA ANALYTICS

Lead Gen Lift with Real-Time Scoring and Predictive Modeling

Tier I auto manufacturer wanted to gain greater value from their website.

 

Less than 2% of site visitors expressed interest through existing lead gen tools and website data didn’t provide detailed insight to convert visitors to sales leads.

 

The marketing performance of each site visitor was optimized by implementing real-time predictive modeling and scoring.  All web visitors were qualified, scored, and segmented based on current and past web behaviors.

 

These initiatives generated over 60% lift in leads and ROI increased by 75%

Media Spend Analysis and Media Mix Modeling

This large B to B marketer invests significant budget on marketing efforts in a variety of media and wanted a way to accurately measure effectiveness.

 

We provided a solution that measured the performance of all online and offline media.  This score card data for each media vehicle provided a greater understanding of the true cost of each. Using this data to guide subsequent media decisions client achieved double digit lift in actions driven per media dollar spent.

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