SHOPREACH 360

Proven new technology precisely targets repair professionals with frequency you can't get from other media

  • Increase brand awareness
  • Gain brand equity
  • Increase response to promotions
  • Drive training participation

REACH PARTS BUYERS

Target the right people:

  • Shop Owners
  • Service Writers
  • Technicians

DIGITAL DISPLAY ADS

Delivered anywhere they go online:

  • At Work
  • At Home
  • On smart phone, tablet, or computer

LOCATION TARGETING

Precise Geo-Targeting:

  • Promote local events
  • Target around special distributors
  • Support channel partner programs

AUDIENCE SEGMENTATION

Custom Targeting Solutions:

  • Shop specialty
  • Shop size
  • Technician data
  • Other criteria

CASE HISTORIES

  • Shop Reach Outperforms Other Media

    In a 6 month ad campaign using multiple media channels the objective was to drive trade professionals to an eLearning program. ShopReach 360 equaled 39% of media spend and generated 73% of landing page traffic.

     

    Cost per click was 61% less than other media (print and digital ads, PR and email). Cost for customer conversion was 43% less than other media.

  • Top Tool Manufacturer Shatters Sales Record

    One of the largest manufacturers of hand and power tools in the U.S. wanted to target trade professionals to communicate a promotion for a specific line of tools.

     

    The manufacturer retained MontAd Media who utilized its proprietary data mining tools to identify the highest indexing trade targets. MontAd then deployed ShopReach 360 to deliver digital display ads to targeted shops, shop owners, and trade professionals.

     

    The ShopReach 360 campaign delivered a top line ROI of 35x.  Sales in ShopReach 360 supported markets eclipsed sales in control markets and previous year sales by more than 50%.

  • Needles in Auto Service Haystack

    A multi-national aftermarket manufacturer wanted to reach repair professionals that work on European vehicles. The first challenge was how to identify such shops; the second was how to efficiently reach the key people at those shops.

     

    MontAd Media employed proprietary data mining methods to identify repair shops in the U.S. with the highest index for servicing European vehicles.  We then used ShopReach 360 to deliver digital display ads to the owners, technicians, and service writers at those shops.

     

    ShopReach 360 delivered ads to the targeted trade audiences with far greater precision and greater frequency than other digital media.  The result was 31% greater engagement with the manufacturers brand at a cost per click that was 22% lower.

  • Trade Event Eclipses Attendance Record

    A large auto parts distribution company needed to grow attendance at its annual trade event.  In recent years the annual event had experienced declining attendance due to an increase in competing industry events and training programs.

     

    MontAd Media used its proprietary data mining tools to identify repair shops and other businesses in the 5 states where the company does business. We then deployed ShopReach 360 to deliver digital display ads to the owners, technicians, counter people, fleet managers, and service writers at the highest indexing targeted businesses.

     

    The 2016 trade event broke all previous attendance records. Paid registrations were up 13% over the previous high and trade show attendance was up over 15%.