Client was launching a specialized product specifically made for people who take their vehicle(s) off-road. The product was initially available in only one retail chain. Client needed to grow awareness of the product and the unique benefits it provides to people who use their vehicles for work or adventure in off-road situations.
We used advanced analytic tools to build a custom ConsumerConnect audience of people who go off road and are most likely to care about the benefits of this particular product. We then geo-targeted ads to the consumers who lived in the vicinity of the retail locations where the product was sold. ConsumerConnect delivered engaging digital display ads to this custom audience on all their devices, wherever they went online. Ads directed consumers to a custom microsite that fully explained product features and benefits.
Program generated a significant lift in awareness of the product by delivering multiple impressions to over one hundred thousand off-road enthusiasts who live near the stores.
The campaign had a measurable impact on product sales and helped successfully launch the product.